Istanbul, Istanbul, Türkiye
Took full ownership of the company’s strategic direction and P&L, driving growth through bold commercial decisions and agile execution. Repositioned the business model to unlock new revenue streams, optimize cost structures, and strengthen competitive advantage. Built and led cross-functional teams across sales, operations, supply chain, and finance, creating a performance-oriented and accountable leadership culture. Negotiated key supplier and partnership agreements to improve margins and secure long-term strategic value. Identified market expansion opportunities and implemented scalable operational frameworks to support sustainable growth.
Leading the full establishment and scaling of Ebebek’s UK operations, building the commercial infrastructure from the ground up in a new international market. Holding end-to-end P&L responsibility across all baby FMCG and non-food categories, shaping assortment, pricing, and margin strategy tailored to UK consumer dynamics. Spearheading the launch of physical retail stores in London, overseeing commercial planning, supplier negotiations, and go-to-market execution. Designing and implementing the UK e-commerce architecture, including category strategy, localization, logistics alignment, and performance tracking systems. Establishing long-term supplier partnerships and managing import operations to ensure operational efficiency and sustainable growth. Currently acting with UK Country Director scope, contributing to high-level strategic, financial, and operational decision-making.
Directed inventory and commercial management across multiple high-volume categories including Electronics, Home Appliances, Toys, and FMCG. Partnered directly with the CEO to design KPI tracking dashboards, digitalizing procurement limits, stock thresholds, GMV metrics, and daily cash flow visibility. Developed annual revenue and campaign strategies aligned with corporate growth objectives, ensuring both top-line expansion and margin discipline. Strengthened supplier relationships through data-backed negotiations, improving stock turnover and working capital efficiency. Introduced structured performance monitoring frameworks to create real-time visibility across commercial operations.
Led high-complexity fresh categories including Fruits & Vegetables, Fresh Meat, and Bakery, alongside all Non-Food verticals such as Personal and Home Care. Implemented margin optimization and SKU rationalization initiatives to increase profitability while maintaining customer satisfaction. Introduced operational controls in fresh categories to reduce waste, improve supply chain efficiency, and strengthen inventory accuracy.
• Managed regional distributor networks across Çanakkale, Bursa, and İzmir, enhancing sales growth. • Developed performance tracking systems to boost distributor effectiveness and market penetration. • Executed field sales strategies aligned with national objectives and brand positioning.
Built and structured multi-category teams during rapid organizational expansion. Recruited and developed Category Managers and specialists, embedding performance-driven culture and accountability. Standardized category management processes to ensure scalability and operational clarity.
Led all trade marketing and commercial partnership initiatives during a high-growth scaling phase. Defined commercial KPIs and built structured tracking mechanisms to ensure measurable performance across teams. Developed and executed Joint Business Plans with key strategic partners to drive sustainable mutual growth. Designed innovative commercial models and campaign structures to unlock incremental revenue streams.
• Managed five major national key accounts, driving full commercial negotiations and promotional planning. • Led forecasting, sell-out analysis, and budget management to align with sales targets. • Cultivated long-term customer relationships through strategic planning and data-driven decision-making.