Istanbul, Türkiye
EXECUTİVE SUMMARY Senior pharmaceutical executive with 20 years of experience leading marketing, digital transformation, AI-driven initiatives and corporate communications across local, regional and multi-market organizations. Proven ability to set strategy, lead and develop diverse teams (direct & matrix), manage complexity, and deliver sustainable business results across RX and OTC portfolios. Experienced decision-maker, people leader and transformation driver, fully prepared for Management responsibility. LEADERSHIP SCOPE & STRENGTHS • Enterprise & Regional Leadership • Direct & Matrix People Management • Marketing Excellence & Strategy Ownership • Digital Transformation & AI Adoption • Multichannel / Omnichannel Engagement (MCE / OCE) • Capability Building & Talent Development • Market Research, Insights & Decision Support • Product & Portfolio Leadership (RX & OTC) • Stakeholder, Association & Ecosystem Management Intend to engage with LinkedIn world!
• Held regional leadership responsibility across Asia, Middle East, Turkey, Africa, India, Egypt and Saudi Arabia. • Built and led high-performing regional and affiliate teams, balancing global direction with local execution. • Guided affiliates to own and deliver multichannel engagement strategies aligned with business priorities and brand plans. • Drove large-scale digital transformation programs through strategic partnerships and ecosystem collaboration. • Supported ED and portfolio initiatives to achieve commercial objectives and regional performance targets. Leadership impact: Managed complexity across cultures and markets, aligned people around strategy, delivered scale.
• Owned end-to-end marketing excellence, digital transformation, AI strategy and customer experience(CX) across RX and OTC portfolios. • Led direct and matrix teams spanning marketing strategy, digital, CRM/OCE, market research, training, CX and external partners. • Defined enterprise-wide strategy planning frameworks for brands, portfolios and customer engagement models. • Acted as decision owner and escalation point for omnichannel engagement, remote engagement and CRM initiatives. • Designed and deployed marketing capability and leadership development curriculum, elevating organizational performance. • Established and governed AI use cases in marketing, ensuring ethical, scalable and business-relevant adoption. Leadership impact: Set direction, empowered teams, ensured execution and accountability across multiple functions and stakeholders.
• Acted as decision owner and escalation point for omnichannel engagement, remote engagement and CRM initiatives. • Designed and deployed marketing capability and leadership development curriculum, elevating organizational performance. • Defined enterprise-wide strategy planning frameworks for brands, portfolios and customer engagement models.
• Owned integrated multichannel and digital strategies directly contributing to product and portfolio success. • Led product launches and growth strategies, including digital-first models without traditional sales force. • Actively managed and developed cross-functional teams (brand, sales, IT, external partners). • Strengthened partnerships with medical societies and associations to accelerate adoption and engagement. • Delivered value & volume growth, NPS improvement and consistent achievement of MCE KPIs.
• Set and executed multichannel engagement strategies aligned with brand and affiliate priorities. • Led teams leveraging advanced digital tools, segmentation models and data-driven engagement frameworks. • Accountable for brand MCE performance and capability maturity.