Istanbul, Türkiye
Led end-to-end marketing and corporate communications strategy, managing all processes from briefing to execution across online and offline channels. Owned brand narrative, tone of voice and communication consistency, aligning global positioning with local market dynamics. Directed creative, media and PR agencies, defining strategy in-house while positioning agencies as execution partners. Orchestrated 360° communication strategies for key sponsorships, including Decathlon x UEFA Champions League and Eczacıbaşı Volleyball Club, covering PR, media relations, press launches and stakeholder engagement. Led PR, media and influencer relations, building strong relationships with journalists, opinion leaders and creators. Managed integrated campaigns and brand experience projects, driving culturally relevant storytelling and strengthening brand perception. Owned campaign development across all channels (digital, in-store, OOH, DOOH, social and influencer ecosystem) and collaborated cross-functionally with Growth, Sales, Product, VM, Design and CRM teams. Developed annual marketing plans and campaign calendars, managed communication budget (P&L), and optimized investments across media and production. Monitored campaign performance and business impact, translating insights into actionable strategies. Led and developed a 7+ member team, fostering high performance and strategic thinking.
Led content, social and influencer strategy, building culturally relevant narratives and strengthening brand presence across digital channels. Managed the full digital communication and media ecosystem, including media planning, social platforms and influencer collaborations. Crafted and executed content strategies and creator partnerships that elevated engagement and brand desirability. Directed influencer relations and collaborations, from briefing to execution, ensuring alignment with brand positioning. Owned annual budget planning and performance tracking, optimizing investments across digital and influencer channels.
Creating and implementing the content strategy on daily, monthly and yearly social media planning, works and creative projects. Yearly budget management of content creation, influencer works and social boost. Leading of all social media accounts of Decathlon Turkey including Decathlon Blog.
Produced editorial and visual content for Vogue Turkey, shaping culturally relevant storytelling across digital platforms. Supported social media strategy and content planning, monitoring performance and optimizing audience engagement. Played an active role in fashion, retail and entertainment collaborations, including campaigns with Atasay, İpekyol, Netflix Turkey and Hotiç.
Academic tutor and personal assistant of Eşref Ünsal Contributing to the lecture content “Dynamics in Corporate Life”
Supported digital marketing and communication initiatives across social and traditional channels. Contributed to campaign execution and content planning, ensuring brand consistency. Monitored social media performance and engagement metrics.