Istanbul, Istanbul, Türkiye
* Lead the overall brand development strategy starting from R&D processes *Manage the strategic planning process based on consumer insights to enhance current portfolio by identifying optimal go-to-market strategies and improve communication with consumers *Managing overall marketing, brand, innovation media strategies *Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies, *Rigorously lead the communication agenda with meaningful, impactful and disruptive communications for both of the brands and brand-say and do *Management of social media accounts and content sharings of brand *Supporting the marketing team in project-based digital projects *Deliver campaigns toolkit (TVC, digital assets etc) to deploy marketing team
• Understand business strategy and target audience and work to ensure sponsorship and event marketing strategy supports the business goals. • Contant and visiual production with the creative team in addition to excisting strategy plan. • Manage the end-to-end process of sponsorship and event planning & execution • Lead and collaborate with internal teams and/or vendors to successfully design, plan and execute, third-party conferences and sponsorships while ensuring consistent brand and event standards. • Build project plans, lead planning calls, and coordinate with all business partners to meet deliverables • Dedicated to measuring return on investment for all programs and provide analysis reporting • Partner with PR to drive earned media for brand experiences, platforms, programs and content • Drive sponsorship and event communication and calendar • Set the strategic direction for brand experience, ensuring visibility and communication on regional initiatives. • Experience in FMCG, technology , finance, health and insurance sector’s all brand event marketing. • Lead experiential content strategy development, ensuring that strong tie efforts are amplified to a larger audience for brand growth.
Organizing all special events. Create event calender. Managing PR events and third party stakeholders.
Logistics Intern