Istanbul, Türkiye
data analysis has been my passion for 21 years 📊👨🏻💻
As a Data Analyst Specialist, I bridge the gap between raw data and strategic decision-making, focusing on automation, migration, and actionable insights. Key Responsibilities & Achievements: Spearheaded the data transition for the new e-commerce website launch, coordinating the SAP Commerce Cloud migration to ensure zero data loss and immediate reporting readiness post-go-live. Designed and automated 15+ cross-functional dashboards using Power BI and Looker, reducing manual reporting time by 10+ hours per week and enabling real-time performance tracking for executive management. Work with large datasets in BigQuery and relational databases, handling data extraction, validation, modeling, and preparation through ETL, cleaning, and transformation processes. Use Python for data manipulation and exploratory analysis, and manage reusable analysis workflows through version-controlled repositories (GitHub), applying data quality checks. Enhanced digital analytics capabilities by implementing custom event tracking and funnel measurement setups in Google Tag Manager , providing deeper insights into customer journeys. Collaborate with 4–5 departments to convert business needs into KPIs, structured reports, and analytical outputs, including ad-hoc analyses and forecasting studies.
Conducted in-depth analysis of transactional data to identify sales trends and customer segments, directly supporting strategies that increased conversion rates Established the department's core reporting framework by building dynamic dashboards tracking Sales, CR, and ROI, utilized daily by sales and marketing teams Worked with raw data from multiple sources, performing data cleaning and transformation steps to ensure reporting accuracy