Istanbul, Türkiye
Strategic Marketing & Brand Communication Leader with 15+ years of experience building and transforming premium fashion, retail and lifestyle brands through integrated marketing, omni channel communication and growth-focused strategies. Throughout my career, I have led brand transformation projects, communication ecosystems, digital growth initiatives and customer engagement strategies for leading brands including DESA, Beymen Group and Penti. My expertise combines brand strategy, creative direction, digital marketing, PR, influencer partnerships and retail communication with a strong understanding of consumer behavior and premium brand positioning. I am passionate about building culturally relevant brands that create both emotional connection and commercial impact. Experienced in leading cross-functional teams, managing large-scale marketing budgets and developing integrated communication strategies aligned with business growth objectives. Areas of expertise: • Brand Transformation • Strategic Marketing • Omnichannel Communication • Luxury & Fashion Marketing • Digital Growth • Brand Positioning • PR & Influencer Marketing • Customer Experience • Retail Communication • Creative & Content Direction
Co-founded MORI Studio, a founder-led brand growth consultancy helping consumer brands strengthen their positioning, marketing strategy and long-term growth. I work closely with founders and leadership teams to develop growth-focused strategies, define brand positioning and build scalable marketing roadmaps. Areas of expertise • Brand Strategy & Positioning • Marketing Leadership • Go-to-Market Strategy • Retail Experience • Executive Marketing Advisory • Strategic Partnerships
Led brand strategy development and integrated marketing planning to strengthen DESA’s premium brand positioning and long-term growth objectives. Directed communication, PR and corporate reputation strategies aligned with company vision, brand values and business priorities. Reported directly to the CEO and collaborated closely with senior leadership on strategic marketing and brand initiatives. Managed marketing budgets Led omnichannel communication strategies across ATL, BTL, digital and retail channels to ensure a consistent and impactful customer experience. Oversaw brand research, consumer insights and market analysis processes to support data-driven decision-making and strategic growth opportunities. Managed PR, CSR and digital communication activities to strengthen brand perception and customer engagement. Directed creative content production processes including campaign concepts, photo shootings, video productions and seasonal brand communication assets.
Led brand strategy and integrated marketing communication planning for NetWork and Divarese, supporting premium brand positioning, commercial growth and long-term brand equity. Directed launch campaigns, seasonal collections, special projects and brand repositioning initiatives aligned with evolving consumer expectations and market dynamics. Managed omnichannel communication strategies across ATL, BTL, digital, PR, retail and social media platforms to ensure a consistent and elevated brand experience across all touchpoints. Managed marketing budgets, media planning and investment strategies. Led PR, CSR and digital communication activities while overseeing reputation management and crisis communication processes to protect and strengthen brand perception. Reported directly to GMY and collaborated closely with senior leadership on strategic marketing, growth and brand transformation initiatives. Directed campaign development, creative content production, fashion shoots, video productions and seasonal communication assets aligned with premium fashion communication standards.
Managing Brand Communication Creating Brand TOV, Strategy and Brand Marketing Plan. Growth Management Digital media strategy and communication plan for all channels
Responsible of Digital Communication and Brand Strategy and Actions Reporting to directly CMO. Responsible of Omni-Channel Transformation projects in Penti. Managing Influencer and Celebrity relations. Managing PR activities and events. Managing of Marketing Budget.
Reporting to Brand Communication Manager. Supporting communication activities and retail calender management Support internal & corporate communication projects Responsible of social responsibility campaigns.