Istanbul, Istanbul, Türkiye
Dynamic and results-driven Marketing Professional with over 13 years of experience in developing and executing impactful marketing strategies across various disciplines, including corporate communications, public relations, ATL & BTL campaigns, event planning, and exhibition marketing. Known for a hands-on approach, I excel at leading creative teams to deliver innovative solutions that drive brand growth and enhance market presence. My diverse expertise allows me to navigate complex challenges and effectively contribute to achieving organizational goals while maintaining a keen focus on creativity and excellence.
• Creating, implementing and reporting the results of the brand's offline marketing plan • Execution of offline advertisements, outdoor advertisements and projects from design to publication and reporting their reflections • Preparation, implementation and reporting of the conference, fair, seminar event strategy and plan • Planning and implementation of events such as internal events, product launches • Researching new marketing areas and developing applications in line with the brand strategy • Creating campaigns suitable for the target audience in offline channels and developing sales-enhancing campaigns • Determining and implementing segment-based marketing communication strategies • Carrying out ATL and BTL promotional activities in line with the brand and communication strategy to achieve annual targets • Leading the Offline Marketing Team
· Develop and execute plans based on marketing strategies to achieve marketing objectives, · Execute the advertising strategies (ATL&BTL) and support creating campaings, promotions and indoor&outdoor activities, · Monitor and analyze our own brand performance, and subsequently take the right corrective action, · Preperation of the pre-event files in terms of budgeting, registiration, accomodation, supplier search and client presentations. · Management of the relations between the client and suppliers during the preperation and organization of the project, and throughout the flow of the event, · Execution sponsorship relationships with all processes(strategy, implementation plan, contract, process management, measurement and reporting), · Managing and optimizing Social Media Campaings, Google Adwords and other digital channels, · Coordinate the production, supply, stocks and distribution of communication materials.