Istanbul, Türkiye
-Lead Discounter Channel (Top 3 customers) marketing&commercial strategy
-Lead the execution of marketing activities from start to finish, leveraging internal support and driving collaboration & lead marketing budget -Define the strategic directions and marketing plan, guide portfolio priorities -Develop and manage the team, train them and develop their expertise and know-how -Work in a close collaboration with supply chain, finance, market research and sales teams
-Planning sales opportunities in order to achieve monthly and yearly targets -Providing insight about the general FMCG market dynamics and provide them actionable plans -Worked closely with the clients (Ulker) in order to gain in-depth knowledge regarding their operations, targets and business issues
-Having consultancy experience for the biggest FMCG players like Procter&Gamble, Yıldız Holding, Danone -Presented marketing related business issues to the clients and provide them solutions and actionable plans -Suggested and performed the best Advanced Analytic Solutions and AdHoc studies in order to find out the best action plan for my clients issues.
-Assisting for the biggest FMCG players like Procter&Gamble, Danone, Vileda -Preparing periodic reports with content of brand and competitor market share performances, distribution behaviors, pricing and promotion strategies.