Ireland
I hold a Master’s degree in Digital Marketing from UNIR and certifications in platforms such as Meta and HubSpot. I have experience in digital marketing, branding, SEO, storytelling, content creation, and photo/video production, with a strong focus on building engaging brand strategies. At Guaw, Kaylon, and other projects, I helped grow authentic online communities through creative content, brand-aligned campaigns, and audience engagement analysis. I also developed my English skills in Ireland, achieving a C1 level to strengthen my communication in international professional environments.
As Marketing and Communication Coordinator at STEM Passport for Inclusion, I play a key role in shaping and delivering impactful communication strategies that amplify the organization’s mission of increasing inclusion in STEM. - Lead the execution of integrated marketing and communication initiatives across multiple channels - Develop compelling content strategies to enhance brand visibility, engagement, and reach - Coordinate high-impact campaigns aligned with organizational goals and inclusion objectives - Ensure consistent and strategic messaging across all internal and external communications - Collaborate with cross-functional teams and partners to drive program awareness and growth - Support audience development strategies focused on engagement, conversion, and long-term impact
I have emigrated twice. And both times, sport was what kept me connected to myself and to the people I met along the way. I experienced firsthand what it means to arrive in a new country: building a life from scratch, adapting to a different culture and finding your place in the middle of it all. From that experience grew the need to create something I wish had existed when I needed it most. That is how Latin Social Run was born, a running group open to people from anywhere in the world, where sport is the bridge, not the destination. My main goal is to build a space for real cultural exchange: a place where Latinos, Asians, Europeans, Arabs and people from any background can connect, learn from one another and not feel alone in the transition of living in a new country. But my vision goes further. I want Latin Social Run to become a platform that empowers and gives visibility to the talent within our community, connecting people with local businesses, restaurants, artists and Latino entrepreneurs living abroad. So that every kilometre we run has a real impact on the people around us. Founder · Latin Social Run
• Immersed myself in the English language by relocating to Ireland, enhancing my listening skills and confidence. • Acquired a C1 diploma in English while pursuing my passion for the language. • Developed expertise in Digital Marketing through certifications from Meta, HubSpot, and personal projects. • Launched initiatives in tourism and birdwatching in Colombia and community sports projects in Dublin.
At GUAW, I specialized in building and growing the online community to connect authentically with our audience. 🎨 Content creation * Development of creative content in various formats: videos, images, designs, and compositions. * Content based on active listening to industry trends and community feedback on social media. 📅 Planning and management * Planning and scheduling content aligned with brand strategy and identity. * Distribution and promotion across owned channels and related external profiles. 💬 Listening and response * Continuous monitoring of online conversations. * Active engagement to better understand users and extract key insights. 🤝 Collaboration and influencer management * Identification, selection, and management of content creators, collaborators, and influencers. * Creation and management of tailored collaboration programs to strengthen the brand. 📊 Analysis and results * Monitoring, data extraction, and analysis. * Tracking results to optimize strategies and propose improvements based on insights.