Los Angeles, California, United States
I’m a senior ad tech partnerships professional with 15+ years of experience working across SSP and DSP ecosystems, currently focused on growing marketplace demand and exchange revenue through strategic DSP partnerships. I’ve spent my career operating at the intersection of buyers, publishers, and platform teams, owning large books of revenue, driving product adoption, and helping platforms scale through thoughtful deal structure and partner alignment. I’ve also led and scaled customer-facing teams in prior roles, which informs how I operate today as a senior individual contributor, particularly when navigating complex stakeholder environments and long-term growth initiatives.
Exchange Revenue Ownership: Own a large-scale exchange revenue portfolio across Core, Strategic, and Growth global DSP accounts, including DV360 (Google), StackAdapt, Beeswax (FreeWheel), Viant, Epsilon, and Nexxen. DSP Partnerships & Growth: Drive incremental revenue through net-new opportunities spanning product betas, new ad format integrations, and custom upsell strategies, accelerating adoption across DSP marketplaces. Marketplace Optimization: Serve as the primary commercial bridge between DSPs and publishers, influencing senior stakeholders on supply, pricing, and deal structure to optimize marketplace performance. Product Alignment: Advocate for DSP partner priorities internally, ensuring TripleLift is included in partner initiatives, betas, and roadmap discussions that impact marketplace performance. Executive Forecasting & QBRs: Deliver executive-level forecasting, QBRs, and performance insights, advising on business risks, opportunities, and optimization levers.
SSP, DSP & Demand Partnerships: Optimized DOOH inventory monetization within Samsung's mediation layer, partnering with leading SSPs and DSPs (including Vistar, Broadsign, PlaceExchange, The Trade Desk, and Viant) to package supply, execute PMP deals, and refine pricing strategy. Demand Enablement & Data Activation: Drove DSP buying adoption through audience targeting powered by Samsung CTV ACR data, contributing to 105% of 2H 2024 revenue targets. Retail Media GTM: Supported go-to-market expansion for Samsung retail media and in-store DOOH offerings through pilot launches with Hy-Vee and Kroger, driving early adoption among major CPG advertisers.
Revenue Performance: Managed a team of 3 to drive a 30% increase in revenue pacing by improving contract visibility, utilization tracking, and commercial execution across enterprise clients. GTM & Renewal Optimization: Partnered with Sales and Customer Success leadership to scale operations, optimize renewal motion, and support upsell opportunities. Executive Reporting & Forecasting: Built executive-level reporting to surface customer health, utilization risk, and growth opportunities. Operational Scalability: Built foundational revenue reporting infrastructure from scratch, enabling the business to recognize and track project-level revenue for the first time and increasing margin transparency across enterprise clients.
Revenue Ownership: Owned a large enterprise revenue portfolio across CPG and retail clients, driving 40% year-over-year growth through strategic account expansion and product adoption. People Leadership & Org Design: Built and led a team of 20+ across Customer Success and Account Implementation, restructuring into a pod-based model that increased capacity per manager by 20%. Enterprise Client Strategy: Directed customer strategy for key accounts including Unilever and P&G, increasing CSAT to 90% and improving contract renewals by 15%. Cross-Functional Leadership: Partnered with Sales, Product, and Analytics leadership to align execution with platform capabilities and inform roadmap priorities.
Led post-acquisition integration of Metamarkets into Snap Inc. following the 2017 acquisition, aligning product, commercial workflows, and client engagement models while retaining key platform customers. Continued to support revenue growth and enterprise relationships during the transition period, working across Snap product and commercial teams to ensure continuity for SSP and DSP partners.