Los Angeles Metropolitan Area
I am an experienced and dynamic Public Relations Professional, with a proven track record of executing impactful PR campaigns for Celebrities, CEO's, national brands and globally recognized non-profits. My portfolio includes work with the BBC and Channel 4 in the U.K., and major U.S. brands such as Disney, Netflix, Traditional Medicinals Organic Herbal Teas, Harmless Harvest Coconut Water, and Blaze Pizza. I have led high-profile campaigns featuring Kate Hudson for The Nature Conservancy—the world’s largest environmental non-profit—as well as Kelly Rowland, Jenna Dewan, and Tan France for Ronald McDonald House Charities, resulting in a 1000% increase in fundraising drives. With strong relationships across lifestyle, business, and entertainment media, I specialize in crafting compelling press releases and pitches that consistently land top-tier coverage. My expertise spans managing PR and social media teams, collaborating on integrated marketing campaigns, overseeing national and international PR agencies, driving product promotion, and securing high-visibility media opportunities. A seasoned leader in project and team management, I have successfully led and mentored teams of up to eight, motivating both senior and junior staff toward excellence. I regularly secure high-level national media features and have organized major press events across the country, including Comic-Con, Sundance, SXSW, and numerous film premieres and brand launches in Los Angeles
Founder and Creator of the Celebrity Ambassador Program. Secured celebrity and high-profile talent including Camila Cabello and Kate Hudson to amplify the Nature Conservancy's mission to protect the lands and waters upon which all life depends. Created, wrote and directed global PR and social media strategies and executed PR campaigns with donor partners such as Disney US, for the film Avatar. The Way of Water. https://www.avatar.com/keepouroceansamazing. For every creature created in the Virtual Pandoran Ocean, Disney US gave $5 to The Nature Conservancy US, up to $1 million, to help them achieve their global goal of protecting 10 percent of the ocean by 2030. • Led the development and implementation of a celebrity strategy and engagement plan, with a strong focus on authentic and long-term relationships • Worked with, and provided expert consultation to the Office of the CEO, Cause Marketing Brand Partnerships, Media Relations, and Development colleagues to leverage all celebrity relationships to maximum effect across the Conservancy • Kept abreast of the celebrity landscape in the USA and priority international markets, including new and emerging talents that may be relevant to key audiences • Personally managed a range of high-profile relationships, whilst supporting the OCEO team to curate CEO celebrity relationships • Led on the inclusion of celebrity advocates in global events • Worked with celebrities, talent agencies, digital/content developers. • Developed executed, and implemented creative pitches and story ideas for TNC and/or celebrities in support of TNC's goals and objectives. • Managed TNC’s relationship with our specialist celebrity agency Generated and leveraged interest from global celebrities in order to elevate TNC's brand reach and conservation goals around the world by increasing earned media engagement through both global and national events.
The Narrative Group creates and executes brand stories through public relations, marketing, social networking and special events. Building brands in both the luxury and mass market sectors, narrative specializes in the fashion, beauty, lifestyle, hospitality and entertainment industries. The Narrative Group prides itself on its ability to create an authentic and engaging conversation with a brand’s target consumer and execute a brand’s messaging with a creative, innovative and effective strategy. The Narrative Group will not only solidify a brand’s position amongst their target demographic, but also identify untapped consumers and strategize ways to reach them. Client and campaign work includes: McDonald's, McDonald's Famous Orders Campaigns (Mariah Carey, BTS,Travis Scott, J Balvin and Daily Deals), McDonald's Beat of My City Tour, Yes To, Los Angeles Rams, Wynn Nightlife, Deezer x Daddy Yankee Campaign, Febreze x Jordin Sparks Campaign, joy shave campaign x Mindy Kaling, Febreze Album Launch with Ashlee Simpson & Evan Ross, Shay Mitchell x Safeguard Initiative, Meghan Trainor x Safeguard, Keke Palmer x Olay Body & Renewing Collection, Camila x Secret Deodorant campaign, Oliver Hudson x Super 8 by Wyndham PSA, and more.
Our mission is to unlock complex information in our DNA and present it to consumers in an easy to understand way, thereby allowing individuals to learn more about themselves through genetic testing. Secondly, the company's mission is to utilize genetic analysis in solving complex medical subjects and discover novel information with the goal of improving human life and furthering our understanding of genetics. Learn more about the company here: https://www.crigenetics.com/
At Integrated PR, we specialize in the world of entertainment, pop culture, bestselling authors, nonprofit event management and consumer / luxury brands. Our team offers clients an integrated approach to online marketing, branding & public relations. We have the unique ability to offer the highest level of media relations, viral marketing, social media networking and strategic positioning. We are expert at creating and executing an individualized blueprint for each client to maximize the power of their brand.