United States
An MBA graduate from Cornell Johnson Graduate School of Management, focused on Strategy and Consulting. As a Teaching Assistant for the Consulting Practicum course, collaborating on academic initiatives to support students in developing critical consulting skills. Previous academic achievements include earning a Bachelor’s degree in Economics from Lahore University of Management Sciences. Professional experience includes roles in strategy consulting and project management, with significant contributions at NOCTEM Health and vFairs. At NOCTEM Health, worked on reshaping go-to-market strategies, enhancing lead generation, and developing financial models for revenue growth. At vFairs, contributed to the successful execution of high-impact projects, process optimization, customer satisfaction, and product innovation. Skilled in SEO/growth marketing, go-to-market strategy, and competitive assessment. Currently exploring opportunities in corporate strategy, business analysis, project execution, and consulting.
• Reshaped GTM strategy for provider networks and payers, identifying 3 untapped B2B segments. • Redesigned outreach strategy with SEO-driven content, increasing marketing-qualified leads by 40%. • Developed a 5-revenue-stream financial model projecting over $0.5M in ARR from partnerships.
• Orchestrated over 80 high-impact projects during a period of 5x firm growth, generating $5M in annual revenue. • Maintained a 99% on-time delivery rate while engaging over 100K participants across various initiatives. • Designed and launched an LMS-based onboarding program that reduced training time by 50% and saved $1M. • Drove the development of a new product integrating CRM for real-time lead generation, adding $2M in revenue.
• Led cross-functional UI upgrades by coordinating 52 stakeholders across product, sales, and engineering. • Achieved 25% reduction in support requests and doubled resolution speed, enhancing customer satisfaction by 30%. • Conducted data-driven analysis that increased market share by 10% and secured investment for third-party integration. • Directed client focus groups to identify post-COVID growth opportunities, generating $4M in new revenue.
• Developed project-management dashboards in Power BI, enhancing timeline accuracy by 30%. • Streamlined project data for over 300 employees, reducing delays by 28% and saving 30+ hours monthly. • Analyzed post-event metrics for 40+ projects, leading to a 15% increase in video testimonials. • Contributed to vFairs achieving the #1 ranking on G2 and Capterra through 15% in client testimonials
• Developed forecasting models in Excel and Stata to analyze demand data across 30 regions. • Created demand forecasts using time-series and regression techniques, aiding the operations team. • Conducted risk analysis to identify supply chain bottlenecks, informing operational decisions. • Translated findings into dashboards and reports for stakeholders, enhancing decision-making.