Austin, Texas, United States
Strategic business manager with a proven track record of growth and innovation in the dynamic field of medical devices, specializing in the ENT (Ear, Nose & Throat) sector. Now expanding my focus to medtech marketing and content strategy to help companies and executives stand out. 🌐 𝑩𝒂𝒄𝒌𝒈𝒓𝒐𝒖𝒏𝒅 & 𝑬𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆: With a diverse background spanning biomedical engineering, healthcare, and business management, I bring a cross-functional perspective to the medtech space. I’ve built expertise in strategic planning, market analysis, and business development—particularly within the ENT sector—allowing me to identify meaningful opportunities for growth and innovation. Over the years, I’ve consistently driven revenue by implementing targeted strategies, building distribution networks, and fostering strong relationships with physicians, distributors, and other key stakeholders. Today, I work with medtech companies and executives to strengthen their digital presence through marketing and content strategy—helping them communicate complex value clearly on platforms like LinkedIn and their websites. I’m especially passionate about collaborative work that blends technical insight with strategic storytelling. 🤝 I’m always open to conversations around business partnerships, medtech marketing, or simply connecting with like-minded professionals who care about advancing healthcare. Feel free to reach out—happy to exchange ideas, explore collaboration, or share insights on the evolving medtech landscape.
-Managing multiple product pipelines and executing impactful marketing strategies to maximise business growth. - Building strong relationships with healthcare professionals to elevate patient experience and optimise overall patient outcomes in the Otorhinolaryngology department. - Spearheading organisational change initiatives to navigate the dynamic healthcare ecosystem and markets, ensuring sustained success. - Proactively generating product awareness through comprehensive clinical education and skilfull communication strategies to drive business growth. - Creation an e-commerce presence complemented with digital marketing to unlock new avenues for patient awareness and education.
• Analyzed lab survey data of over 600+ responses to create 15 key benchmarking reports using excel functionalities. • Presented the benchmarking reports to relevant stakeholders, further enabling them to outperform their sales objectives effectively by utilizing these reports. • Engaged in discussions and presentations with key sales and marketing teams across the EMEA region to develop the concept of 'Challenger Sale' to facilitate improved sales conversations with respective customers.
• Conducted benchmark analysis against competitor products to track the product performance, determine KPIs and review the product design. • Developed digital marketing & sales tools in order to help the sales representatives serve the customers in a more efficient and productive way. • Re-designed the business process in preparation for the launch of a new product by communicating with cross functional teams and extracting flaws, increasing the operating efficiency by 10%.
Following my past job, I joined this firm to expand my horizons in the healthcare industry. As a business development executive, I gained quite a lot knowledge in terms of the industry since my major tasks included engaging with doctors, professionals and company associates. Some of my highlights during this job were : • Led the market assessment and launch of a new innovative medical device, generating an annual sales revenue of $500,000. • Defined the business opportunities, customer segmentation and developed a go-to-market strategy that received the Director’s approval for launch. • Managed to find new distribution channels and participated in events to introduce the new technology to prospective clients, that resulted in exceeding monthly sales targets by 17%.
Associating with this company right after my graduation was fruitful since it helped me form a path in the direction of my long term career. As the company operated in e-commerce dealing with medical devices, I achieved certain things during my tenure : • Defined and branded a new market for the responsible product segment (ENT), utilizing decks and eCommerce writing synthesized from industry data to increase brand awareness by 15%. • Mentored 5 junior colleagues, responsible for sales cycle from initial contact through presentations, price negotiations and closings, leading to maximum sales effectiveness. • Executed exit strategies for product segments to streamline portfolios and drive alignment on key products.