Zach Swerdzewski

Principal Product Designer | Complex AI Systems, Product Strategy & UX Leadership | Building Erestor

Boca Raton, Florida, United States

About

I’m a Lead Product Designer who partners with early-stage and enterprise teams to deliver high-impact product work as a hands-on super-IC while strengthening their overall design practice. As a Super IC and Player-coach: - Lead 0→1 product design across complex, technical product environments - Simplify fragmented systems into clear, scalable user experiences - Mentor designers through real projects (not theory) - Build cross-platform design systems for multi-product teams - Accelerate exploration using AI workflows and multimodal prototypes I’m in Figma, Cursor, Lovable, Claude, GPT, and scrum workflows every day. You get a Staff-level IC who can: - Execute at the level of your most senior designer - Unblock teams through direct, hands-on problem solving - Interview and evaluate design hires (because I'm doing the work with you) - Improve team velocity with clearer specs and fewer meetings - Provide direct, honest feedback that saves time and engineering cycles Impact Highlights - Led Hilton’s unified booking platform 0→1, integrating legacy systems into one ecosystem. - Built multimodal AI prototypes for cybersecurity and fintech using GPT and Figma pipelines. - Designed cross-border USDC payment and invoicing workflows for global fintech and Web3 teams. - Streamlined space and defense data visualization platforms for analysts and operators. - Created orbital tracking and geospatial UX across 2D and 3D aerospace environments. - Designed immersive Justice League VR interfaces, shaping gameplay and spatial interaction models. - Built parent–child learning and safety systems for Disney’s global kid platform. - Developed in-vehicle situational awareness and navigation UX for GM’s future vehicle systems. Ideal for Teams That Need: - Senior-level design execution paired with practical direction - Someone who mentors designers through real, hands-on work - A designer strong in complex, technical product environments - A collaborator who thrives in ambiguity and 0→1 concept-to-launch cycles - A partner who helps shape strategy and executes it personally Not the Right Fit If You Need: - A pure people manager (I genuinely enjoy doing the work) - Branding-only or visual-only design support (I focus on product systems and growth)

Experience

  • Product Design / Advisory at The UX Yeti Inc.
    2011 - Present · 15 yrs 6 mos

    Principal Product Designer & Advisor AI, Fintech & Emerging Technology Guidehouse — Federal loans, payments, and design systems, 2025–2026 Dfend — Cybersecurity AI agents, 2025 Deloitte Digital — Fintech product design, 2023 GMSE — Fintech experience design, 2023 GloriFi — Neobank product design, 2022 Dreamium Labs — Blockchain identity and metaverse platform, 2021–2022 Splinterlands — Blockchain gaming experience design, 2018 Entertainment, Gaming & Immersive Google via Magnit — YouTube Kids TV and mobile experiences, 2026 The Third Floor — AR and film visualization tools, 2021–2022 Kung Fu Factory / Legends Reborn — Web3 UX, 2022 Kabam Games — Game UX/UI, 2020 Petrol Advertising — Game marketing and brand experiences, 2017 APM Music — Entertainment platform design, 2017 Jett Media Group — Digital content experiences, 2011 FOX Sports Mobile Group — Sports media UX, 2011 Healthcare, Commerce & Digital Products CDM Group — Pharma and healthcare communications, 2015 Rosetta — Pharma digital strategy and UX, 2015 Open Influence — Influencer platform design, 2014–2015 OnCallParking — Parking and payments app UX, 2019–2020 Gearo — Outdoor gear rental marketplace, 2021 ListReports — Real estate SaaS platform, 2021 Brand Incubators — E-commerce marketing platforms, 2019 TBC — Automotive and retail experiences, 2014, 2016, 2018 Guitar Center — Retail product UI, 2011 Agency, Brand & Experience Design Crispin Porter + Bogusky — Creative agency work, 2017 Nomad Agency — Experiential marketing, 2017 Publicis Sapient — Hospitality and Travel, 2016 72andSunny — Creative agency work, 2011 Phelps Group — Agency UX, 2012 Cimarron Group — Agency UX, 2012 Joystick Interactive — Interactive design, 2011 WeezLabs — Startup product UX, 2014 KIT Digital — AT&T TV Experience, 2012

  • Sr. Product Designer @ YouTube Kids, Google at Magnit Global
    Feb 2026 - Present · 5 mos

    YouTube Kids — Designed mobile and living room TV experiences across onboarding, child safety, shows discovery, and AI labeling, improving clarity and trust across kid- and parent-facing flows.

  • Founder at Erestor
    May 2026 - Present · 2 mos

    Erestor is an AI-powered market intelligence platform built to help investors make more informed decisions. By combining portfolio tracking, market signals, company research, news analysis, and AI-driven insights, Erestor transforms complex financial information into clear actions investors can understand. Our mission is simple: help investors cut through the noise and focus on what matters most. https://www.erestor.ai/

  • Personal Goal Pursuit at Career Break
    Aug 2025 - Nov 2025 · 4 mos

    During my career break, I completed two Generative AI courses, explored new AI-driven design workflows, and built prototypes that improved speed and stakeholder clarity. I also spent time working remotely and traveling across Italy, Switzerland, Sweden, and New York, while prioritizing my health and losing 40 lbs to recharge for the next phase of my career.

  • Principal Product Designer at Hilton Grand Vacations
    Apr 2023 - Aug 2025 · 2 yrs 5 mos

    Led UX strategy and end-to-end design execution for enterprise booking and ownership platforms, unifying multiple legacy systems—including two acquisitions—into a cohesive, desktop and mobile-responsive member experience. Key Impact: * Led the 0→1 launch of One Console, a unified booking and account platform consolidating multiple owner types into a single, streamlined experience—improving account management, reservations, and end-to-end booking flows across desktop and mobile. * Founded and led the company’s first Product-Led UX function, embedding user-centered design and customer feedback into product strategy through continuous discovery, user stories, and iterative delivery. * Owned the flagship product end to end, working autonomously from concept and discovery through development handoff with minimal upfront requirements; built and maintained a 1,000+ frame Figma ecosystem supporting a unified cross-platform experience. * Assembled and mentored a high-performing design team, establishing Hilton’s first cross-platform design system spanning 8+ digital experiences while balancing hands-on IC work with leadership responsibilities. * Partnered with Product, Engineering, and Marketing leadership to define and execute Hilton’s long-term digital booking and reservation strategy—shaping roadmaps that drove cross-brand integration, guest adoption, and sustained business growth.