Leuven, Flemish Region, Belgium
Every new venture and brand has stories to tell—stories that will not only engage, inform, surprise and impact their partners or audience, but enhance growth and boost innovation that will also deliver on measurable business goals. Based on my studies and experiences I believe to be the conduit between corporates and their consumer or partners. I help clients find the subject and medium that best fits their unique identity, and then I produce high-quality content and strategies that meets their objectives. Competencies: innovation management, management consultancy, project management, digital media, consumer behavior, brand awareness, omni-channel marketing campaigns, social media marketing, data science, Power BI, Tableau, Google Analytics
- Strategic Planning: Develop and execute comprehensive strategic plans that support the company's long-term goals. Conduct market research and analysis to identify opportunities and threats. - Business Analysis: Analyse business performance data to identify trends, insights, and areas for improvement. Provide recommendations to senior management based on findings. - Project Management: Lead and manage strategic projects from conception to completion. Ensure projects are delivered on time, within scope, and within budget. - Stakeholder Engagement: Collaborate with cross-functional teams, including marketing, finance, and operations, to ensure alignment and support for strategic initiatives. Communicate effectively with stakeholders at all levels of the organisation. - Innovation and Improvement: Identify and drive continuous improvement initiatives to enhance business processes and performance. Stay ahead of industry trends and best practices.
- In-depth research of the market to identify new opportunities and forecast market trends - Define strategy for CT Portfolio of connected products, capturing Toyota Business Strategy and translating them into CT relevant high level objectives and direction - Align priorities and action plan around the future direction on the business and its products - Lead governance w/ CT and external stakeholders - Work closely together with planning teams to integrate strategy into product development
- By using agile way of working, created, developed and executed strategies for individual projects on acquisition and retention programs with a landing program within a self organized cross-functional team - Critically analyzed the corporate strategy with a focus on performance improvements - Developed and deployed retention strategies to win back our customers - Determined and analyzed KPIs and impact of projects on the company - Continously aligned with stakeholders for prioritization and process optimization
- Created, developed and executed strategies for individual projects on branding and CRM innovations - Critically analyzed the corporate strategy with a focus on performance improvements - Re-evaluated the corporate website and developed an accompanying SEO strategy to increase online presence
- Managed a portfolio of 17 brands in Czech and Slovakian markets - Led a cross-functional project team of 6 members to launch new device to cluster markets - Designed printed materials (package design and in pack communication) in cooperation with international agencies, CA and legal department - Improved cooperation processes with agencies resulting in 40 % higher efficiency for the department - Supported senior management in developing upgrade strategy
- Developing and designing marketing and communication materials - Social media management on: Facebook, Instagram, LinkedIn - Customer-driven copywriting
- Developed/re-designed the group's websites, and managed all content on Intranet - Managed rebranding project and successfully implemented changes - Acted as SPOC for clients via online communication channels, ensured an excellent customer experience
- Managed attendance calendars and reviewed applications for new roles as Finance Controller through the recruitment platform Jobvite - Prepared marketing materials for 5 events and fairs