Croatia
I am a senior commercial leader with 25+ years of international experience across consumer goods, spanning business development, Revenue Growth Management, commercial strategy, and transformation. Over the past decade at Diageo, I have led business development across EMEA Partner Markets, contributing to growth in net revenue, volume, profitability, and market share across a distributor network of 60+ countries. Earlier, at Coca-Cola HBC, I built strong foundations in RGM, category thinking, route-to-market, and execution. I help businesses unlock profitable growth, strengthen commercial focus, and turn strategy into execution — particularly in complex, multi-market environments. My areas of focus include pricing, promotion, pack-price architecture, assortment, distributor performance, execution standards, and commercial transformation. I am also increasingly interested in AI adoption as a practical enabler of better decisions, stronger capabilities, and faster business learning. I am particularly drawn to transformational leadership roles where resilience, multi-market leadership, and commercial impact need to come together to drive meaningful results.
Member of the EMEA partner markets Executive Leadership Team. Responsible for long term Commercial transformation strategy & operationalization, Revenue Growth Management, Distributor assessment, Route to Market / Consumer strategy for 60 countries. Managing a team of 5 direct reports and 14 members across the geography. Achievements: Led the implementation of the Commercial Transformation in EMEA. Delivered 1/3 of the market NSV growth via strong coverage, distribution, and POS execution joint business plans with Partners. Awarded for best RGM team globally for 2022. Delivered 1/3 of the market NSV growth via strategic pricing & mix while delivering market share winning promo plans.
Member of the Russia & EMEA Executive Leadership Team. Responsible for Category strategy, Shopper marketing, Customer activation marketing, Innovation commercialization and Revenue Growth Management for 60 countries. Managing a team of 7 direct reports and 44 members across the geography. Achievements: Developed and launched with the team the Team Purpose & Culture. Developed 5-year growth strategy putting the market forward among top 5 investment opportunities globally. Doubled scale of activation in first 6 months vs. the past resulting in profitable market share growth Significantly increased the share of Innovation in the revenue / profit
Member of the market’s Executive Leadership Team since 2019. Designed the winning Brand Pack Price and Promo strategy by subchannel, shopper mission and consumption occasion for 60 countries. Managed a team of 5 members across the geography Achievements: Region recognized as global leader within Diageo in pricing leadership and value creation strategies Implemented significant shifts in brand pack price promo architectures by Subchannel s Responsible for strategic and tactical activation of brands within occasions and evaluation and design of pricing and promotion across channels covering 60 countries.