Greece
Results-driven marketing professional with 18 years of experience in the FMCG sector, currently shaping the strategic direction of flagship brands. I specialize in driving category leadership and profitable growth through brand-building excellence and consumer-centric marketing. 🔹 I develop and revitalize mega brands, lead rebranding efforts, and launch successful new products that resonate with evolving consumer needs 🔹 I craft integrated marketing strategies across digital and traditional channels, delivering impactful campaigns that strengthen brand equity and reshape perception 🔹 I oversee high-impact marketing investments, ensuring optimal ROI, operational efficiency, and sustained brand equity 🔹 I’m recognized for strategic vision, leadership, and the ability to balance innovation with consistency in highly competitive environments A passionate brand architect, I’m committed to delivering results and building brands that stand the test of time.
Shaped and executed long-term portfolio strategy for Crackers, Breadsticks & Gluten-Free Range strengthening category leadership and brand relevance. -Led launches of no sugar added and carob breadsticks. -Directed influencer activations for Mini PICK & Gluten Free range. -Shaped digital campaigns in collaboration with digital team
Managed flagship heritage brands (Petit Beurre, Cream Crackers, Miranda) driving market share growth and sustaining leadership in core categories. -Achieved market share growth across heritage portfolio. -Spearheaded launch of functional snack (β-glucan Cream Crackers). -Led the organization and execution of the Hydra’s Trail Event (2014–2017) -Revitalized Petit Beurre through refreshed communication strategy.
Developed strategic marketing plans for Digestive, Digestive Bars, and Multicereal Biscuits, ensuring alignment with company growth goals. -Repositioned Multicereal biscuits as a breakfast product. -Drove Papadopoulos’ entry into the cereal bar category with Digestive Bars, establishing a strong foothold in the market from the very first year. -Launched Digestive Milk Chocolate, broadening consumer appeal and driving significant incremental growth for the brand.
Delivered training sessions for full call center team during second contract, strengthening operational efficiency.
Handled daily customer interactions, maintaining high satisfaction rates through effective resolution.