Zoe Linda Pollard

I help online business owners create affiliate programs and automated systems that generate steady revenue—so they can focus on building their body of work without distraction.

Sweden

About

Hello! 👋 I'm Zoe and I help online business owners, course creators, and SaaS setup, launch, and grow their affiliate programs. Nice to e-meet you! Whether it's mapping out a personalised collaboration strategy for your business, getting your tech & systems set up, or creating high-converting promotional assets for your partners, I'm here to help work my magic! 🧙‍♂️ My specialities include: - Affiliate Program (other people promoting *your* offer) - Client Referral Program (referrals for your 1:1 services) - Collaborations (small or group collaborations from bundles to guest workshops) - Strategic Partnerships (1:1 long-term collaborations) - JV Webinars (take your webinar on tour) - Affiliate Marketing (you promoting someone *else’s* offer) If you'd like to get in touch, just pop me a message on LinkedIn or feel free to email me over at [email protected]. Can't wait to get to know you and your business!

Experience

  • Affiliate Webinar Manager & Affiliate Program Support at Kit
    Mar 2024 - Present · 2 yrs 4 mos

    Contractor supporting Kit's affiliate program and partner webinar operations on a near full-time basis. Since October 2024, I've coordinated over 70 partner webinars with creators and educators, including Pat Flynn and Stu McLaren, managing end-to-end delivery from partner outreach and onboarding through to post-webinar tracking and results analysis. Beyond webinars, I contribute to the broader affiliate program, including inbox management, partner communications, data reporting, conversion optimisation, and the building and refinement of systems and processes that keep everything running smoothly.

  • Affiliate Program Strategist at Zoe Linda
    Feb 2016 - Present · 10 yrs 5 mos

    Specialist in affiliate program strategy, management, and joint venture (JV) webinar coordination for online business owners, digital product creators, and SaaS. Over nearly a decade, I've worked with clients across a range of affiliate and referral program needs — from setup and strategy to ongoing management and optimisation. Past clients include Systems Saved Me, The Contract Shop, Jamie Jensen, BluChic, Haute Stock, Hello Audio, Saffron Avenue, Summit in a Box, The Copy Template Shop, and more. My work has spanned: - Affiliate program setup and strategy - JV webinar management - Partner outreach and program growth - Promotional packet and swipe copy creation - Affiliate communication and campaign management - Tech and automation setup - Collaboration management - Streamlining systems for tracking and operations As part of running my own business and working across client projects, I also have hands-on experience in: - Designing automations for repeatable tasks, reducing manual work - Developing operational systems that make running a business more manageable - Producing and launching digital products including online courses, templates, and workshops - Setting up and maintaining evergreen funnels - Publishing, distributing,and repurposing content - Running collaborations that grow visibility and reach - Earning as an affiliate for other businesses

  • Way To Blue (1 yr 8 mos)
    • Social Media Account Executive
      Jul 2015 - Feb 2016 · 8 mos

      After being promoted to Social Media Account Executive at Way To Blue, I continued working with Sony Pictures UK to manage their Twitter account but I also had the opportunity to take more of a strategical approach with clients. I pushed forwards with my influencer marketing efforts and networked with managers and agencies to better understand their talent rosters. I also coordinated a weekly influencer update to send across the agency so all departments were kept in the know about any influencer opportunities. My role at Way To Blue included: - developing the agency's influencer marketing efforts by networking with agencies and influencers - brainstorming, planning and coordinating influencer marketing campaigns with YouTubers, Bloggers, and Instagrammers - heading up a database of influencer and agency contacts - community management across a variety of social platforms (Facebook, Twitter, Instagram, Pinterest, Tumblr) - creating and assisting with pitches and proposals - assisting in PR efforts such as Twitter Chats, film premieres, and live events - writing creative copy and putting together content plans - assisting in the development of creative ideas - reporting on audience insights and tailoring campaigns to best fit our findings

    • Media Apprentice
      Jul 2014 - Jun 2015 · 1 yr

      As a Media Apprentice at Way To Blue, I had the chance to work across both social and PR teams assisting on film campaigns. My role in the social team included: - community management across a variety of social platforms (Facebook, Twitter, Instagram, Tumblr) - creating assets for social use (see example) - writing creative copy and putting together content plans - building large followings organically by reaching out to social influencers - assisting in the development of creative ideas - reporting on audience insights and tailoring campaigns to best fit our findings - looking out for relevant social trends and news to share with the team for use on current and future campaigns My role on the PR team included: - reporting on online coverage - writing a number of features for placement - researching and outreaching to social influencers to attend screenings - assisting in the preparation of screenings and collating reactions post-event - assisting in collating nominations for international junkets Across both teams, I continued to work on the Sony Pictures account; creating content plans for, and managing, the Sony Pictures UK Twitter page (see image below).

  • Marketing Manager at Nudge
    Sep 2013 - Jul 2014 · 11 mos

    From the beginning of Nudge, we decided to use innovative guerrilla marketing campaigns to build up awareness of our new brand and lead up to our event in April 2014; Press Play. My role in the Nudge team includes: - coming up with innovative marketing campaigns - implementing these campaigns with proficiency and professionalism - editing and tailoring designs to better fit our target audience - building up and maintaining a social media following - devising ways to turn our following into event participants - assisting in the creation of content for the event

  • YouTube Music London Photobooth Assistant at YouTube and Good Sense and Company
    Nov 2013 - Nov 2013 · 1 mo

    This was a one day event (1st November 2013) based in Abbey Road Studios to promote the YouTube Music Awards. My role was to encourage guests to take part and engage in the Kia photobooth. I also managed the photo printing and encouraged guests to share their photos on Twitter. It was a great event to be a part of as I met many influential professionals in the social media and music industries. I developed my conversational and customer service skills as making the guests happy was our main objective. As the event was high profile, I learnt how to carry myself and converse with the high profile guests