Zoe Tapp, M.A.

Communication and Media Professional

Greater New Orleans Region

About

I am versatile in the Communication industry, especially in Broadcast and Digital Media Productions and Strategic Communication. I have experience and focus mainly on content creation and social media management and I am also experienced in the Hospitality, Management and Tourism Industry. I currently practice photography, videography, editing, and graphic design using Adobe Creative Cloud and am well-versed in Canva. I am also proficient in podcasting and audio production.

Experience

  • Marketing and Communications Manager at St. James Parish Hospital
    Nov 2024 - Present · 1 yr 9 mos

    - Manage Facebook, Instagram, and LinkedIn for the hospital - Create and design Quarterly Care Connection newsletters that are mailed out to over 20,000 residents - Create graphics and advertisements using Canva and InDesign for multiple areas of the hospital - Draft and publish press releases for upcoming announcements such as new clinics or specialists - Redesigned and manage hospital website - Created an additional Facebook page for the therapy center that gained nearly 400 followers within one day and garnered an average of 13,000 reaches a day during the first month

  • Social Media Specialist at OWA Parks & Resort
    May 2024 - Nov 2024 · 7 mos

    - Created and edit content on various media accounts on multiple platforms including Meta, YouTube, Twitter/X, and VisitOWA.com - Utilize systems such as Adobe Creative Cloud, Wrike, Falcon/BrandWatch, Yext, Microsoft, and additional softwares and systems to fully create and schedule content and manage media accounts - Photographed and filmed using iPhone, Canon A7 II (70 & 300 mm lenses), GoPros, Drone, and Black Magic - Managing the branding and brand consistency for 10+ different businesses ranging up to 150k followers

  • Social Media Specialist at Smallcakes Baton Rouge
    Mar 2024 - Jun 2024 · 4 mos

    - Created content to share with over 10,000 Instagram followers and over 9,500 followers on Facebook - Worked directly with customers both online and in-person as an associate - Created campaigns to boost traction and increase engagement (Including a Pupcake contest, holiday specials, and limited items)

  • Graduate Assistant at Southeastern Louisiana University
    May 2023 - Dec 2023 · 8 mos

    - Created and Produced promotional videos used by the Communication and Media Department to promote the Master’s in Strategic Communication Program - Assistant taught tv studio and on camera classes where I helped students successfully record and produce news shows and segments as well as helped students be more comfortable on camera in a professional manner with interviewing and reporting - Collaborated with co workers to create and produce content for social media platforms including Instagram, Tiktok, Facebook, and LinkedIn - Worked in the tv studio to promote the Southeastern Channel through various media platforms - Took photography and videography and edited them to be used as stock photos, promotional content, and website material for the department - Interviewed and published articles on significant persons in the university and media industry including Robin Roberts and Current SLU President Dr. William Wainwright

  • University Recruiter at Northwestern State University
    Aug 2022 - Apr 2023 · 9 mos

    - Spoke and connected with many high schoolers throughout Texas in college and after high school plans - Guided high school students through college applications up to their first day of college classes - Gave 100+ university tours to high school students - Provided collegiate information about the University of Louisiana System and Northwestern State University - Planned over 100 high school visits and fairs throughout the semester (65 fairs within a 6 week timeframe) - Familiar with TACRAO and LACRAO (Texas/Louisiana Association of Collegiate Registrars and Admissions Officers) - Utilize Mongoose for mass communication - Utilize Banner Recruit/CRM -Promoted the university to prospective and potential students through a variety of communicative methods including and mass and interpersonal communication