Greater Pittsburgh Region
I’m a digital marketing strategist, creative leader, and entrepreneur with a passion for building brands through thoughtful strategy, compelling storytelling, and innovative digital marketing campaigns. Currently, I serve as Head of Digital Media at POWER Marketing Company, where I lead digital marketing strategy and execution for 25+ clients across industries, overseeing initiatives in organic social media, content strategy, email marketing, website development, podcast production, graphic design, analytics, and more. Over the past several years, I’ve built a diverse background across agency, freelance, and entrepreneurial environments, allowing me to develop both the strategic and creative sides of marketing. I thrive in fast-paced, collaborative settings where I can connect big-picture strategy with hands-on execution. This often includes leading cross-functional teams, overseeing team members and interns, presenting strategic recommendations to clients, and developing marketing campaigns that drive measurable growth. I earned both my Bachelor of Business Administration in Marketing and Master of Science in Marketing from the University of Pittsburgh, where I focused heavily on strategic marketing, entrepreneurship, and data-driven decision-making. At my core, I’m someone who genuinely loves marketing, design, strategy, and continuous learning. I’m always excited to connect with other creative, ambitious, and forward-thinking professionals who are passionate about building meaningful work and pushing ideas further.
-Manages 20+ clients with organic social media marketing services on Instagram, Facebook, LinkedIn, and more -Strategizes digital marketing strategy to execute via social media for clients -Executes monthly content calendars for each client that includes graphic design, copywriting, and analytics review -Hosts training for team members and interns regarding social media strategy, planning, design, and copywriting -Collaborates with social media and digital marketing interns to ensure all client work is complete to the highest standard -Designs various digital advertisements, websites, flyers, and more for clients when needed
-Manages 12+ social media accounts for clients on Instagram, Facebook, LinkedIn, and more -Executes monthly content calendars for each client that includes graphic design, copywriting, and analytics review -Collaborates with social media and digital marketing interns to ensure all client work is complete to the highest standard
-Collaborates with 5+ clients at a time to create a social media content calendar and post on Instagram, Facebook, etc. -Produces analytics reports and host monthly client meetings to discuss progress -Updates personal website and post consistently on social media to connect with potential new clients
-Brainstormed and drafted social media content for five clients under the Corkboard Concepts portfolio -Collaborated with social media and search engine optimization specialists on the team to review projects
-Planned and created content for Key Creations Instagram and LinkedIn pages -Collaborated with photography committee and outreach committee to get content for socials and target new clients -Increased social media following and engagement to expand reach and increase client base
-Rebranded club logo, marketing materials, and launched a fresh social media platform upon joining -Served as an executive board member to plan events while creating content for Instagram and LinkedIn -Designed a website and consistently updated to provide information about club events and impact