Muncie, Indiana, United States
Hi! I am Zoe Brock, an aspiring senior at Ball State University, pursuing a major in Strategic Communication with concentrations in Advertising and Leadership alongside a minor in Business. I have a deep passion for communication and am driven by the power of advertising to communicate effectively. Communication has always been a central element in my life, and I am committed to continuing to grow and refine my skills in this field. My work experience has allowed me to enhance my abilities as a strategic communicator, equipping me to help businesses achieve their communication objectives and expand their reach. With my unique blend of skills and enthusiasm, I am confident in my ability to contribute to and elevate any organization's communication efforts.
Leads strategic communication and advertising initiatives by developing campaign strategies, media plans, and client proposals while overseeing quality control, cross-divisional collaboration, performance reviews, and process optimization across all divisions.
Led the public relations team at The Agency at Cardinal Media by managing student teams, delegating tasks, and developing communication strategies for both the agency and client accounts. Oversaw content and messaging across platforms, ensured alignment with client goals, and used data-driven insights to evaluate campaign performance and improve engagement within the campus and Muncie community.
Developed and managed communication strategies for The Agency at Cardinal Media’s social media platforms, increasing engagement through multi-channel campaigns and data-driven content planning. Supported public relations efforts by managing client and internal social media accounts, editing written materials, publishing university articles, and assisting with team coordination, content development, and copywriting.
Supports global web content initiatives by editing content across six international websites to a new content management system while ensuring accuracy, consistency, and compliance with brand standards. Collaborates with cross-functional teams to optimize content organization, maintain quality control, and enhance the user experience across global digital platforms.
Reviewed and analyzed RNR’s marketing campaigns and outreach efforts to strengthen brand identity and improve community engagement. Developed consistent messaging and branding materials, created content for digital and print platforms, tracked performance metrics, and supported storytelling initiatives that highlighted community impact through success stories and testimonials.
Managed and expanded Queen City Clay’s communication initiatives by creating engaging written and visual content that promoted classes, artists, events, and the organization’s mission within the Cincinnati community. Maintained a consistent brand voice across social media platforms, analyzed engagement metrics, and used audience research to develop communication strategies that strengthened brand recognition and community engagement.