Zirina Liu

NUS | Berkeley | ESSEC | Louis Vuitton | Product Management | Business Analyst

Singapore

About

Having worked in the e-commerce industry as the financial services product manager, Zirina processes global insights on EU, SEA and LATAM markets. Currently located in Paris, France, she wishes to learn more about the European market and pursue roles related to product management, data analytics, or digital transformation.

Experience

  • Retail Performance Business Analyst at Louis Vuitton
    Jan 2025 - Jan 2026 · 1 yr 1 mo

    • Designed and developed retail performance dashboards, including Client Journey Overview and Performance Booster, to support strategic decision-making and store performance optimization. • Conducted sales and client performance analysis using Excel and Power BI, translating data into actionable recommendations to improve sales performance and customer experience. • Produced weekly and monthly performance reports for the EMEA region, identifying key business trends and supporting retail strategy adjustments across markets.

  • Shopee (Full-time · 3 yrs 3 mos)
    • Senior Associate Product Manager - Financial Services
      Jul 2022 - Aug 2023 · 1 yr 2 mos

      • Lead and launch 5+ payment products in LATAM markets, eg. Pix and Boleto in Brazil; OXXO and SPEI in Mexico. Gained strategic knowledge about LATAM markets and deepened the technical knowledge on different payment products, eg. wallet, credit, digital banking. • Manage local stakeholders and external payment parties (eg. Santander, Itaú, Ebanx, etc) in LATAM. Further enhanced problem-solving and cross-cultural communication skills. Obtained strong project management skills. • Mentor junior PMs on their entry tasks and projects. Enhanced leadership skills.

    • Associate Product Manager - Financial Services
      Jun 2020 - Jul 2022 · 2 yrs 2 mos

      • Integrate Shopee with 20+ various external payment gateways and payment channels to allow users to make payments on Shopee using different payment methods across 15 countries and regions, eg. PayNow, Paylah, GooglePay and ApplePay in Singapore; PayPal and ApplePay in EU. Design the end-to-end flow of the payment gateways. Acquired abundant technical knowledge in payment systems and designs. • Manage multiple payment channels like wallet, GIRO, credit card, non-credit card installment, online banking, offline convenience stores to ensure smooth payment experiences for users by working closely with external payment gateways and local teams. Obtained strong problem-solving and critical thinking skills. • Lead a two-year cross-team migration project of 50+ payment channels for system optimization and improvement of user experiences. Obtained strong leadership and teamwork skills as well as project management skills.

  • Chemicals Commercial Intern at ExxonMobil
    Jan 2019 - Jul 2019 · 7 mos

    Sales and Business Analytics Intern