Haidian District, Beijing, China
- Transforming retail from mathematical science and integrating data thinking into offline retail - 3 years of professional offline retail experience, understand offline users' demand for brand and comprehensive daily operation logic of brand - Strategic planning and fashion design, travel in fashion and business; understand strategy better than design, understand fashion trend better than marketing, and develop your own unique fashion taste at the same time - Offline transformation online, through one year of professional training and guidance of the group, fully familiar with the playing methods of e-commerce platform - Prepared offline fashion art exhibition planning, with certain designer and brand resources - Online key account operation, accumulating many top brands and the contact resources of the industry's top operating companies
BD & Operation
Merchandise & Operation
- One of the seven candidates selected among 6000+ CVs to enroll in the leadership program of JD.com - The group arranges three sub groups: marketing, operation, data technology, advertising and business promotion, strategic investment and other major core departments to accumulate the group's network resources and learn about the business logic of e-commerce in an all-round way； - Led a team of 12 people to participate in the group's internal incubation of the first pre test and post purchase project “jingximei box", a new play method combining multi department cooperation, data and fashion e-commerce
- Manage the overall platform operation plan of more than 50 brands, clarify the team brand division, clarify the marketing and operation responsibilities, coordinate the KPI budget setting of the team and cross department project coordination, and closely cooperate with each other in their respective duties. After taking over the Department, the performance has increased significantly with a growth rate of 160%； - Be responsible for Hugo Boss, Sandro, Maje, Mulberry, Baccarat and other international brands, develop e-commerce marketing rhythm, cooperate with cross category marketing, develop business promotion plan, communicate with brands to develop advertising plan, cooperate with AMBU group to improve brand sales and image, and link platform members and brand member system. Personal performance increased by 200% on a daily basis yoy basis, achieving ten million level sales performance, a yoy increase of 373% compared with 2018; - Served as the PM of the 2019 double 11 S-level promotion project, and was responsible for the activity arrangement of all pop merchants in the overall international business department. At the same time, won the "Best Growth Operation Award"of the Department during the "Double 11" 2019 - Participate in the BD process of brands such as Sandro,Maje,Christian Louboutin and Brooks Brothers
Assisted manager in showroom management Arranged the meeting with buyers, stylists, and the designers. Collected press for brands and collected interview weekly.
-Successfully administered the buying, merchandising and retail for 30 local independent designer brands to fit the popup art shop. - Independent of the entire space for the visual display -Recorded everyday sales reports and maintained inventory, shipped back display and merchandise to all warehouses. -Managed over 20 members of the creative team and achieved a total sale over $16,000 during this one week pop-up event.