Zineb MRINI

About

Experience

• Digital & Influencer Marketing Specialist at Next Chapter Agency
  May 2025 - Present · 1 yr 2 mos

• Di All about beauty (4 yrs 8 mos)
  • Marketing Specialist
    Jan 2021 - May 2025 · 4 yrs 5 mos

    Responsible for the 360° marketing strategy, including social media, content, marketing budget, and ON & OFF campaigns (TV, Radio, Print, Meta, TikTok, YouTube, Spotify...). Managed supplier campaigns for L'Oréal, Coty, J&J, Henkel, and Beiersdorf. Specialized in digital marketing.

  • Marketing & CRM
    Oct 2020 - Dec 2020 · 3 mos

    Proactive approach + follow-up on digital plans with all suppliers. Content, segmentation, set-up and analysis of the CRM campaigns (SAP and Bo analysis).

• Guest Speaker at Digital First 2023 at Digimedia.be
  Oct 2023 - Oct 2023 · 1 mo

  "How social shopping is shaping the future of retail"

• Guest Speaker at Social Media Summit 2023 at Digimedia.be
  Jun 2023 - Jun 2023 · 1 mo

  "5 Reasons why social shopping is the future of Retail"

• Guest Speaker at Digital First 2022 at Digimedia.be
  Oct 2022 - Oct 2022 · 1 mo

  "How is Di coping with digital transformation and preparing for a stronger digital future?"