Zhen Yu Chong

Assistant Operations Manager | Multi-Unit Business Performance | P&L Ownership | Revenue Growth +19% | SOP Standardization & Team Leadership

Puchong, Selangor, Malaysia

About

Operations leader with full P&L ownership and multi-unit management experience, overseeing two business units generating RM182k–RM309k in monthly revenue. I lead a team of 22 staff and focus on structured KPI management, workforce optimization, and operational efficiency. Through strategic performance tracking and process improvements, I achieved 19% year-on-year revenue growth (RM459,801 increase) while maintaining cost control and service standards. Core strengths include: • Multi-site operations management • Budget planning & cost optimization • KPI design & performance tracking • SOP development & execution • Workforce planning & leadership • Process improvement & operational restructuring I am now seeking to transition into a structured corporate operations environment where I can contribute at a broader organizational level, driving performance, efficiency, and sustainable growth.

Experience

  • HerbaLine Wellness Group (4 yrs 4 mos)
    • Branch Manager
      Jun 2025 - Present · 1 yr 2 mos

      • Directed end-to-end operations across two business units • Held full P&L accountability with monthly revenue RM182k–RM309k • Managed and developed 22 staff members across operational functions • Implemented structured KPI framework improving productivity and accountability • Delivered 19% YoY revenue growth (RM459,801 increase) • Led cost-control initiatives to improve margin performance • Standardized SOPs to enhance operational consistency • Strengthened team performance through structured coaching and succession planning

    • Area Manager
      Apr 2024 - May 2025 · 1 yr 2 mos

      • Supervised multi-outlet operations ensuring consistency in brand standards and financial performance. • Conducted monthly performance reviews and provided strategic operational reporting to senior leadership. • Implemented localized marketing initiatives to improve visibility and revenue performance. • Identified operational inefficiencies and executed corrective action plans to improve profitability.

    • Supervisor
      Apr 2022 - Apr 2024 · 2 yrs 1 mo

      • Managed daily outlet operations with focus on food quality, hygiene compliance, and customer satisfaction. • Handled service recovery and complaint resolution to maintain brand reputation. • Assisted in staff training, scheduling, and operational coordination.

  • Business Development Executive at Blackbixon Sdn Bhd
    May 2021 - Apr 2022 · 1 yr

    • Supported Sales & Marketing GM in proposal preparation and partnership development. • Engaged potential clients to explore revenue opportunities and strategic collaborations. • Coordinated cross-functional teams to ensure smooth project execution.

  • Operation Supervisor at Shihlin Taiwan Street Snacks
    Oct 2019 - Apr 2021 · 1 yr 7 mos

    - Monitored performance and compliance of both company-owned outlets and franchisee stores through regular site visits and audits. - Conducted outstation audits to ensure franchise partners adhered to brand standards, operational procedures, and quality benchmarks. - Provided hands-on training and operational guidance to franchisees, including international master franchise partners, ensuring consistency across different markets. - Supported new store openings by training staff, standardizing workflows, and aligning teams with the brand’s service culture. - Strengthened relationships with franchise partners by acting as a bridge between corporate management and franchisees, facilitating smoother communication and operational alignment.

  • R&D & Operation Executive at myBurgerLab
    May 2019 - Jul 2019 · 3 mos

  • Commis 1 at Four Points by Sheraton
    Mar 2017 - Apr 2019 · 2 yrs 2 mos