Paris, Île-de-France, France
Hi there! Glad to see you on my LinkedIn profile 😊 Product Manager at Decathlon, passionate about building scalable products and turning complex business challenges into actionable solutions across global teams. My experience sits at the crossroads of product, strategy, data, and international collaboration — with a strong interest in consumer behavior, operational efficiency, and digital transformation. I enjoy navigating ambiguity, connecting people and ideas, and shaping products that create both business value and user impact 🚀 Always open to meaningful conversations and new perspectives — feel free to connect!
Consumer Insights & Market Intelligence 💪 • Lead a Consumer Insights program combining panel data, competitive intelligence, and market feedback to identify trends, growth opportunities, and differentiation territories for senior leadership. • Contribute to the development of global creative briefs for seasonal campaigns, translating concepts, consumer insights, and recommendations into clear guidance for internal teams and external partners. • Manage projects end-to-end: scoping, milestone tracking, steering meetings, consolidation of inputs (Insights, Marketing, Finance), and delivery against timelines. • Partner internationally with agencies and local stakeholders (UK, ES) to run qualitative and quantitative research, adapting recommendations to market-specific needs. • Maintain performance tracking tools (dashboards, templates, KPI frameworks) and produced executive-ready summaries for strategic reviews.
• Contributed to a key digital transformation process by redesigning and automating core Finance workflows using AI-driven solutions, identifying operational constraints and delivering scalable improvements saving ~2,000 hours per year • Promoted change with a user-oriented approach, managing automation projects end-to-end in a technical environment, aligning closely with business stakeholders to ensure adoption, reliability and measurable business impact
as part of the CPI program, I aim to promote values and methodologies related to Design Thinking and Intrapreneurship • Contributed to reimagining the customer experience in the non-food section of METRO stores • Conducted field observations, user interviews, built personas, customer journey and prototyping to inform the project to top managers
Consulting mission as part of ESSEC’s Accenture Strategic Business Analytics Chair
Promoted foreign language learning in Shanghai, recruited 1280 tutors and 30 employees, attracted nearly 10,000 WeChat followers and matched over 300 pairs of mentors and mentee
Fortune 500 company that provides marketing and business communications, commercial printing, and related services. • Drafted industry reports and benchmark analysis to identify new business opportunities and propose action plans for sales representatives,with insights accepted by management. • Lead an internal communication project through weekly news collection from various industries for all employees, spotlighting potential opportunities. • Performed price analysis and visualization about ~600 suppliers