San Mateo, California, United States
Empower brands and retailers to strengthen the unique character of local communities.
- Instagram Growth & Instagram Lite (Oct 2021- June 2023): Help people discover Instagram and feel connected to their communities. - Meta Accounts & Identities (March 2020 - Oct 2021): Support long-term Facebook Inc company strategy that provides better user controls and data transparency and make cross-app experiences more seamless and natural.
- Facebook Discovery (May 2018 - March 2020) Led 4 UXRs to drive a 0-to-1 interest discovery product from ideation to launch. Served as a Research Associate Program mentor - Facebook Search (April 217 - May 2018) Led global ethnographic research and surveys to uncover barriers to adopting Facebook Search and evangelized building products for emerging markets
Consulted with leading tech companies and startup clients on various business domains (e.g., customer support, CRM) using various methods: contextual inquiry, interviews, usability testing, and surveys.
Launched Cliphone on Kickstarter, receiving $18,251 out of its $7,000 goal and reaching 1,017 backers worldwide