Istanbul, Türkiye
Led 0-to-1 product strategy for the new digital product: defined concept, value proposition, and go-to-market approach; built revenue models across scenarios to validate business case. Delivered MVP roadmap with mockups and led POC development; defined scaling strategy to transition from pilot to production.
Led product discovery and designed end-to-end user flows for MVP; defined scope, 3-quarter roadmap to accelerate launch timeline Built product function from scratch: hired product managers, led QA testing, and implemented UI/UX improvements to enhance product quality
Led key customer journeys across basket, checkout, cancellation, and post-order experience within GetirLocals. Worked closely with engineering, design, and operations to deliver improvements that enhanced user satisfaction and operational efficiency. Managed cross-functional teams to ship high-impact features improving order reliability and overall experience. Launched new user-facing capabilities, including AI-assisted shopping features. Drove optimization initiatives that improved conversion and reduced operational friction across the funnel. Collaborated with multiple internal teams and external partner companies to support strategic launches and resolve critical issues.
Focused on cancellation, refund, and error-handling journeys, improving key flows and supporting the product roadmap in an agile environment. Delivered UX improvements that improved conversion and reduced common user pain points.
Supported the early development of GetirLocals by contributing to business analysis, operational processes, and merchant performance frameworks. Monitored key merchant KPIs and prepared regular performance insights to support decision-making. Analyzed seller metrics and contributed to criteria used for in-app merchant classification and quality standards. Assisted the product and operations teams in improving processes during the launch phase of the GetirLocals vertical.