Istanbul, Türkiye
Led the development of internal communication and employer branding strategies, increasing employee engagement by 30% (survey based metrics). Managed CEO communications and quarterly town-hall events, ensuring consistent alignment with corporate messaging. Coordinated 500+ internal campaigns and events, collaborating with creative agencies within budget and timeline constraints. Led and delivered under pressure digital content and social media initiatives, brand-aligned campaigns on Instagram and LinkedIn, tailoring content to audiences and increasing interaction. Led a creative agency, PR partner and media buying team to deliver integrated ATL/BTL campaign across multiple channels.