Istanbul, Istanbul, Türkiye
• Led the Integrated Marketing Communication process for the brand, ensuring alignment across all channels. • Executed new product launches and maintained growth on key pillar products. • Oversaw the local adaptation and development of advertising creative materials, and implemented strategic media recommendations. • Proposed and implemented promotional and trade marketing plans to drive product success. • Analyzed market and consumer data, providing actionable insights and recommendations to senior management. • Collaborated effectively with cross-functional teams, including sales, logistics, and training departments, to achieve marketing objectives. • Managed the PPP budget for assigned products and ensured sales forecast accuracy. • Delivered projects that boosted brand awareness across both media channels and in-field activations. • Coordinated with relevant teams to develop and manage pricing strategy and optimize margin mix.
• Analyzed partner sales reports to identify business strengths, challenges, and opportunities for optimization. Played a key role in leveraging marketing insights to enhance brand visibility and boost sales performance. • Monitored emerging trends and business opportunities, assisting in the creation and implementation of actionable growth plans. • Collaborated closely with E-Key Account Managers to support and streamline business operations across major accounts. • Assisted in negotiating Joint Business Plans (JBPs) and contributed to developing tailored KPIs and goals for key accounts. • Aided in managing price-matching strategies and coordinated promotional plans between retailers and marketplaces, contributing to bundle recommendations and sales targets.
• Managed operations and launch of Nike’s latest stage and experience space, Hope Alkazar. • Developed + led short and long-term brand journeys for talents including Büyük Ev Ablukada, Ezgi Mola, Refik Anadol, Ekin Bernay, Cansu Akın & Ahmet Aksöz, Esra Gülmen, Umarım Annem Dinlemez, Barış Yeşilbaş, etc) • Strategically integrated Catalysts into the brand’s seasonal narratives, priorities & key brand moments. • Energized cultural moments with uniquely-Nike experiences made for and by the community around Hope Alkazar. • Managed relationships with agencies, vendors, and freelancers, ensuring alignment on creative vision, brand strategy, and goals.
Worked on the development and machine learning of the Novus Writer tool.
Lost&Found is an online education platform that provides sectoral education from leading companies and social platform to connect students. We brought together 60,000+ students from all over Turkey with 20+ companies from different sectors and experiences, and ensured that students gained both sectoral and social gains within the scope of P21's 21st Century Skills.