Zeynep İyigün

Brand and Content Marketing at Google Turkey

Istanbul, Istanbul, Türkiye

About

Experience

  • Google (8 yrs 5 mos)
    • Senior Brand and Content Marketing Manager
      Feb 2025 - Present · 1 yr 5 mos

    • Editor In Chief
      Feb 2018 - Present · 8 yrs 5 mos

      Lead and manage Think with Google Turkey, a strategy-driven website aligned with Google’s main marketing pillars aimed at providing consumer insights, industry perspectives, thought leadership and creative inspiration to marketers.

  • Managing Editor - Glober Magazine / - Pegasus Magazine at Group Medya
    Jul 2017 - Jan 2018 · 7 mos

    • Managing Glober magazine’s content and production process • Creating, editing and proofreading content for Glober Magazine & Pegasus Airlines inflight magazine (culture-art news, travel pieces, interviews with CEOs, artists, musicians, entrepreneurs…) • Co-ordination of workflow with the client and freelance writers • Pitching stories for Yapı Kredi’s luxury magazine Crystal

  • Content Editor at THE OIL & GAS YEAR
    Oct 2016 - Jul 2017 · 10 mos

    • Assist in the creation and editing of original content for all TOGY platforms • Writing-editing news stories • Fact-checking and proofreading of sector related books before publication and making blueprint check • Co-ordination of workflow for remote editorial staff • Assist in the error correction and update system to keep TOGYiN fresh and making decisions on matters of editorial content • Assist the market editors in controlling the flow of editorial content onto the TOGYiN platform through the spreadsheets and the back office

  • Content Editor - Skylife Business at Müessese İletişim Yayıncılık
    Jan 2015 - Jun 2016 · 1 yr 6 mos

    • Managing Skylife Business magazine’s content and production process • Creating, editing and proofreading content for Skylife Business Magazine (culture-art news, travel pieces, interviews with CEOs, artists, musicians, entrepreneurs…) • Co-ordination of workflow with the client and freelance writers • Pitching stories for Skylife, AnadoluJet, Planet, SunTimes magazines • Social media accounts’ management of Skylife Magazine

  • Reporter - Harvard Business Review Türkiye at İnfomag Yayıncılık
    Nov 2013 - Dec 2014 · 1 yr 2 mos

    • Creating content for Harvard Business Review Türkiye magazine • Editing business world related articles, making CEO and business people interviews • English-Turkish article translations, HBR Turkey’s website content management, writing blogs and social media management