Istanbul, Istanbul, Türkiye
Marketing professional with product marketing, pricing & retail channel management background in automotive sector
Marketing Strategy & Plan Communication Strategy Digital Marcom Campaign Management Business Development CRM Corporate Communication
Product management of MB Light Commercial Vehicles (Vans) Product positioning and pricing Business growth strategy Market, competition analysis Sales campaigns, business cases Project coordinator of Export-Minibus project New vehicle configurations Bodybuilder/ super-structure management Customer complaint management
Preparation, coordination and implementation of “Retail Network Strategy-Turkey” Sales potential and white-spot analysis Feasibility study for the potential sales areas Design and implementation of Dealer Bonus Model, performance criteria, bonus fulfillment analysis Responsible for the year-end dealer bonus calculation Implementation of Dealer Stock Financing and Spare Parts Financing Projects Tracking CSI (Customer Satisfaction Index) Dealer Performance and regular reporting Design and implementation of Dealer Performance Tracking Tool (QPR)
BER project implementation in MB Turkey network Preparation of new dealer sales and after sales standards On-site audits of the sales and aftersales standards at MBT/CJT dealer network Preparation of new dealer and after sales contracts Dealing with new dealership or authorized workshop applications and preparing dealer selection process Knowledge on competition law and related regulations in automotive sector Follow-up of legal and commercial activities between MBT and the dealers