Greater Madison Area
We strive to be the alcohol beverage distributor of choice for our customers and supplier partners. I manage a team of 6 sales representatives in both the on and off premise, selling our great brands and implementing programming with our brand teams.
Responsible for direct contact with our industry distributor partners and top operators for PepsiCo foodservice, which is more than $17 million in my territory. -Distributor sales meetings -Category management captain for salty snacks and beverages -Supply chain management -Business reviews for our distributor partners -Charged for finding new business leads and opportunities for our products -Contract management for our top operators -Executing our marketing programming in foodservice accounts
Responsible for the sales of PepsiCo products to existing and new local and national foodservice accounts. Activating local and national marketplace initiatives and promotions to build brand development and maximize brand performance. -Executing and delivering key product initiatives by selling in new items and closing white space voids -Working as merchandising and salty snack category consultant with our big three management companies: Aramark, Sodexo, and Compass -Executing PepsiCo 4 P’s (product, placement, promotion and planogram) sales plan for customer and PepsiCo’s revenue and profit -Developing customer intimacy at top customers and serving as a consultant on category, cultivating strong relationships and providing superior customer service -Managing distributor foodshows, general sales meetings, district sales meetings, vendor fairs
-Driving volume growth to our brands through promotions and marketing, utilizing our alliances with the Milwaukee Brewers, Milwaukee Bucks, and Green Bay Packers -Working with one of the largest MillerCoors distributors in the USA -Relationship building with key clients and 75 Milwaukee accounts -Establishing and working on sales MBOs for our company and portfolio -Introducing new products and innovations to the millenial consumer -Identifying opportunities for partnerships and promotions for our new brand launches and marketing alliances
-Managing the media and public relations needs of all our NFL elite athletes -Pitching clients to media and marketing outlets for publicity and sponsorship -Assists in social media projects for the company, building a social media following for publicity -Connecting with media outlets, fans, and companies through social media to have online presence
-Control of all sales accounts in given area for marketing and advertising within the company -Face-to-face meetings with clients to discuss marketing needs -Brand expansion and recognition with businesses and clients