Greater Cleveland
• Defining value proposition, target market, key features, and business goals for financial product lines such as credit cards, mortgages, auto loans and more. • Collaborate with cross-functional teams for product research, development and testing • Use consumer and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers for creating a product vision. • Dive into demand landscape for the consumer/brand by utilization of digital insight tools • Manage brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities. • Support the brand’s need to identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation. • Leverage data, trends and support Market Research to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace data
Develop compelling content based on company news, culture, messaging and talking points for blogs, websites, social media and other internal digital channels. Research communication and content trends and strategies used in social spaces and develop ways these approaches can be executed in the corporate environment to engage employees and talent communities. Collaborate with cross-functional teams to translate business objectives and end-user needs into comprehensive content strategies that leverage the digital and social media space. Continuously gather information and ideas for digital Talent Acquisition program development. Create, manage and grow presence across internal and external social media channels. Track, maintain and leverage measurement tools to provide progress reports, dashboards and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives. Synthesize insights from client interviews and audits of client and competitive materials. Regular and consistent review of materials and content to ensure all content and guidelines are consistent with, and support the overall brand strategy. This includes internal and external expressions, tone of voice, and brand identity. Establish and leverage partnerships with team members to understand subject matter needs and determine what, when and how our clients can communicate, to drive engagement and satisfaction through digital. Leverage and continue to develop expertise of relevant online and social media best practices and methodologies to ensure our team is industry current and is positioned as a market leader. Support corporate, community and business.
• Worked as primetime news show producer for India’s most watched English News Channel • Decided on Hashtags, editorial and social media strategy for news stories defining channel’s news agenda • Undertook social media initiatives for the Channel’s primetime news shows • Engaged with news media audiences via Twitter, Facebook for Feedback about news shows • Led a team of news show producers for coverage, comprehension and publication of News stories • Participated in editorial discussions with Channel’s top brass to decide on news content and presentation • Strategized and scripted for Times Now’s Flagship News Show ‘The Newshour’