New York City Metropolitan Area
Dynamic and driven digital marketing professional with a proven track record in strategic business development, customer engagement, and data analysis. Experienced in collaborating cross-functionally to ensure optimal delivery of digital content to enhance consumer experiences.
- Support stylists by sending daily outreach to clients via email to maintain solid relationships. - Acting as a liaison between client and consultant by assisting client appointments and addressing all client needs when consultant is not available. - Increasing sales by 25% through maintenance of consultants' Salesfloor tool for clienteling, online selling and mobile point of sales - Weekly updates in consultants’ style suites and merchandising new product shipments for client showings. - Assist charity shop events after store hours for exclusive clients.
- Ensured all customers received excellent service through direct salesmanship, and prompt and courteous service. - Developed and maintained strong client relationships. - Assisted customers with questions, needs and purchases. - Assisted with inventory, including stocked merchandise. - Looked out for loss prevention through leakage and theft. - Drove sales through customer engagement, suggestive selling, and shared product knowledge.
‣ Managed the end-to-end setup of products using iCat. Assured products are set up timely and activated in conjunction with product receipt and marketing calendars. ‣ Maintained and updated all product imagery, attributes, including: color names, pricing, markdowns, filters, tags, promotional pricing and copy. ‣ Set up and scheduled homepage updates, new content pages and features to be aligned with the marketing calendar. Responsible for QA of homepages, links, and redirects. ‣ Monitored website performance utilizing KPI reports. Identified areas with the eCommerce team for improvement/concern across the site and traffic sources. ‣ Managed and optimized site search results and faceted navigation for each category for increased product sales. Identified and fixed failed searches, created and managed a library of synonyms for frequently misspelled products and keywords. ‣ Performed periodic website testing through various browsers and devices (i.e. desktop, tablet and mobile) to ensure new features and functionality were working correctly. ‣ Worked with SEO agency to implement best practices for both product, category and special landing pages to increase rankings in SERPs. Coordinated content delivery to help organic search results to rank for non-branded keywords. ‣ Conducted competitive analysis to evaluate merchandise, promotions, features and product presentation to inform future strategies.
- Implemented new product strategy selling directly to retailers by presenting supporting sales data and market research to senior management. - Assisted product development for beauty categories in needs concerning design, production, development, and organization of samples, meetings, and product information. - Organized agenda for weekly operations and product meetings with the executive team - sending to participants, taking notes, and following up with action items. - Updated company’s product catalog using Excel spreadsheet for product details then transferring it to Adobe Photoshop for final print.