Vejle, Region of Southern Denmark, Denmark
Global Commercial & Transformation Leader | 20+ Years of International Experience I work at the intersection of commercial excellence, strategy execution, AI and human leadership — turning transformation ambitions into practical business impact. Across 20+ years of international experience, I have built experience in commercial strategy, sales leadership, business development, sales operations and transformation across diverse markets and cultures, including Denmark, Germany, Finland, the UAE and South Africa. Today, my focus is increasingly on how organizations can combine AI, data and human intelligence to strengthen commercial performance, customer value and organizational capabilities. As Group Director, Sales Excellence & Value Creation at BEUMER Group, I lead the development and implementation of a global Sales Excellence Program across multiple business divisions — connecting Value Selling, strategy execution, performance management, digitalization and AI. My executive education in AI in Business at INSEAD has further strengthened this direction, combining AI strategy and organizational transformation with hands-on experimentation and practical business applications. Core areas: Commercial & Sales Excellence | Strategy Execution | Business Transformation | AI in Business | Value Creation | Digital Transformation | Global Sales Operations | Cross-Functional Leadership | Change Management What interests me most is not technology for technology's sake. It is how strategy, people, customer value, data and technology can work together to create sustainable business performance.
Led global channel management initiatives, optimizing sales strategies and profitability across multiple sales channels, and supporting the execution of strategic goals. Sales Program Development: Designed and implemented a comprehensive sales program for the Integrator Channel, improving sales efficiency and profitability. Channel Optimization: Leveraged various sales channels to maximize sales performance, driving profitable growth and enhancing market reach. Strategic Direction Execution: Translated company strategy into actionable plans, ensuring consistent and clear communication across the organization. Tactical Plan Development: Collaborated with global sales teams to develop and execute tactical plans that drove value across the entire sales value chain. Value Proposition Formulation: Created compelling value propositions tailored to specific customer segments, driving engagement and sales conversions. Cross-Functional Collaboration: Partnered with internal teams to implement business plans, ensuring alignment and the achievement of targeted objectives. Leadership and Mentoring: Supported and mentored regional Integrator managers, providing resources and guidance to enhance performance and foster career growth.
Led global initiatives to optimize sales processes, tools, and capabilities across 60+ sales companies, driving significant improvements in customer interactions and sales performance. Sales Excellence Toolbox: Developed and implemented best practices across 35+ sales companies, enhancing global sales efficiency and consistency. Sales Capabilities: Designed and deployed specific sales capabilities, aligning sales teams with industry-leading standards. Pipeline Management: Established and integrated sales and performance management principles, optimizing pipeline efficiency and sales tracking. Performance Coaching: Fostered a high-performance sales culture through targeted coaching and leadership development, driving sales team productivity.