Zefan Lu

Photographer

Mississauga, Ontario, Canada

About

I am a current Bachelor of Photography student at Sheridan College where I have expanded on my photography and post production skills. I have relevant courses including Studio Practice of Lighting, Product and Fashion. We did plenty of assignments based on real commercial occasions which helps me to better complete each task for your team. I've been working in the industry in the past few years both in studio and on location (event etc). My experience working as a graphic photographer for a TVC company back in China, made me familiar with the environment of high-intensity commercial shooting. I also worked as a Tik Tok celebrity agent for two years and shot plenty of short videos with high quality. It give a me a general idea of how E-commerce works and what catches people’s eyes on the internet. I am also highly involved with digital media platforms. I am also working as a TikTok celebrity agent remotely in the past few years. With the knowledge I have about new media, I helped people shoot and edit videos on TikTok and gain more than 30K followers within 3 weeks.

Experience

  • 合伙人 at SERENE JEWELRY INC.
    Sep 2023 - Present · 2 yrs 11 mos

  • Freelance Photographer at Freelance
    May 2020 - Present · 6 yrs 3 mos

    2020-2021 Shot short videos for a number of different categories of shops and posted them on the front page of Meituan and Dian Ping, attracting a lot of traffic. Shot a promotional film for Jurong Country Garden Kindergarten. Took charge of the conference shooting of Jiangsu Aviation Industry Group Co., Ltd. 2021-2022 Completed photography for many events, such as the opening of Xuyi Wuyue Plaza, Wang Yu Mao Livehouse Suzhou event, Nanjing Hongyang Future World event, Nanjing Evergrande Yunxi Huating real estate event. Photographed products for catering products such as Super Tai and Sugar Guffy, and baby tableware such as modu'i. Shot indoor HDR effects for Nanjing Gym 20. 2020-Present Photographed several internet celebrities with over 100,000 followers and posted them on Little Red Book, receiving over 3,000 likes. 2021-Present Shot plenty of prints and videos at Sheridan College in various fields such as food, fashion, portrait, beauty and architecture.

  • Celebrity Agent at Freelance
    Dec 2020 - Jul 2022 · 1 yr 8 mos

    Arranged Internet celebrities and KOLs for BPC mask in 2021 Shanghai Beauty Expo, and promoted the brand on multiple media platforms to expand its influence. Organized many commercial events for Wanda and Wuyue Plaza with artists fitting the nature of their events, such as rappers, models, etc.

  • Photographer at Nanjing Ice Cola Cultural Communication Co., Ltd.
    Jan 2021 - Sep 2021 · 9 mos

    Served as a graphic photographer of TVC crew, responsible for shooting corporate personal image publicity photos, yellow swan eggs Taobao Tmall KV, Zhang Lunshuo MV and so on (see attached for details of the shoot).

  • Event Photographer at Shanghai Guoyue Cultural Communication Co., Ltd.
    Dec 2020 - Jul 2021 · 8 mos

    Served as the appointed event photographer for multiple Wanda Plaza and Zhengda Plaza in Shanghai, responsible for video shooting and editing. Shot and edited multiple types of TikTok short videos.