Zarina Zheliaskova

COO • CEO • CSO • Operations Manager • Strategy Executive • Transformation Manager • PMO

Kyiv, Kyiv City, Ukraine

About

Dynamic and growth-driven COO with 15+ years of international experience leading cross-functional operations across IT, fintech, telecommunications, digital marketing, and healthcare industries. Proven track record of driving operational excellence, building scalable systems, and executing strategic transformations in both corporate and startup environments. Recognized for building performance management systems from the ground up, optimizing cost structures, and implementing KPIs that align teams with business outcomes. Adept at aligning C-level vision with day-to-day execution, managing distributed teams, and scaling companies through data-driven and human-centered operations. Open to COO and operational leadership roles in high-growth companies, corporate transformation environments, and impact-driven organizations across Europe. • Increased operational efficiency by 40% and reduced costs by 30% as CSO at an international fintech company • Improved process management efficiency by 30% and reduced corporate decision time by 25% in a telecom group as COO • Led operations across 29 strategic projects, integrating task management tools and KPIs across Finance, HR, IT, and R&D • Re-engaged a lost client worth 30% of total revenue at a digital agency, improving collaboration via workflow optimization • Reduced employee onboarding time from 2–3 months to 2 weeks by developing streamlined adaptation systems • Achieved a 30% reduction in tax expenditures and 25% production efficiency boost while digitally scaling a healthcare group

Experience

  • COO at EVADAV - Traffic Group
    Mar 2026 - Present · 5 mos

  • Founder at Wood and doula
    May 2024 - Present · 2 yrs 3 mos

    Launched Ukraine’s first eco-friendly and emotionally intelligent burial service, pioneering a new market segment focused on empathy and sustainability

  • Managing Partner at JP Massage
    Jul 2022 - Present · 4 yrs 1 mo

    Managing Partner of one of Kyiv’s top-rated wellness studios; returned UAH 1.3M investment and achieved profitability during wartime conditions

  • Senior Operations Manager at appflame
    Jan 2024 - Feb 2026 · 2 yrs 2 mos

    Supporting operational workflows, product marketing functions, and process optimization initiatives across the ecosystem

  • Fundraiser at Projector Institute
    Mar 2023 - Jun 2023 · 4 mos