Lahore District, Punjab, Pakistan
I’m a Consumer Experience & E-commerce Operations Specialist with a strong focus on building seamless customer journeys backed by data and automation. Currently leading the Consumer Experience and Customer Support function at Lulusar, I oversee cross-channel operations including order management, returns, escalations, survey design, and post-purchase experience. I specialize in translating customer insights into strategic improvements using tools like Shopify, Google Sheets, and WhatsApp Business API, while also driving cross-functional collaboration to improve digital workflows and service delivery. With a keen eye on operational efficiency and customer retention, my work blends analytics, systems thinking, and empathy to enhance business performance and brand trust.