London Area, United Kingdom
Growth strategist and technical builder with a proven track record of driving profitable scale at the intersection of luxury brand integrity and high-performance digital architecture. Having founded, scaled, and successfully exited multiple businesses across the DTC and agency landscapes, I specialise in bridging high-level vision with granular technical execution — turning ambitious growth goals into measurable results. My experience includes managing cross-channel paid media portfolios that directly attributed over $80M in client revenue, overhauling supply chain logistics (slashing lead times from 20 days to 4), and leading frontend/backend UX engineering (CSS, Liquid). I thrive on building margin-driven growth engines through performance marketing, early-stage AI integration, deep analytics, and conversion rate optimisation — all while protecting premium brand equity. Core Expertise: • Global DTC Strategy & Market Expansion • Conversion Rate Optimisation (CRO) & Technical Infrastructure • Performance Marketing & Paid Media Architecture (Meta, TikTok, Google, etc.) • Supply Chain & Operational Efficiency • Frontend/Backend Engineering & SaaS Partnerships I’m particularly passionate about helping luxury, fashion, and DTC brands build sustainable, profitable growth flywheels in an increasingly competitive landscape. London-based and always open to connecting with forward-thinking founders, executives, and product teams building the next generation of commerce. Whether you’re scaling a premium brand or exploring strategic collaborations, I’d love to hear from you. Let’s connect if you’re focused on high-performance growth in luxury and DTC.
Founded, scaled, and successfully exited a boutique high-performance marketing and advertising agency specialising in global fashion and luxury brands. Served as Chief Operator, directing end-to-end business operations, tech stack integration, client acquisition, and hands-on media buying. • Directly attributed over $80 million in client revenue (through May 2026) by architecting and scaling cross-channel paid media campaigns across Meta, TikTok, Snapchat, Google, Pinterest, and Spotify for premium global luxury brands. • Engineered bespoke, margin-driven advertising frameworks by analysing COGS, target CPAs, and LTV data to ensure profitable scaling while protecting brand equity. • Pioneered internal adoption of emerging AI tools and automation to optimise creative workflows, targeting efficiency, and agency operations. • Owned the full B2B sales pipeline and growth strategy, intentionally positioning the agency for premium, long-term partnerships rather than commoditised work. • Built foundational technical and operational frameworks that enabled rapid client account scaling. Now Acquired | Global E-commerce and Email Marketing
Engineered and executed the global DTC growth strategy, bridging luxury brand identity with high-performance e-commerce mechanics. Partnered directly with the CEO, CFO, and Creative Directors on customer acquisition, supply chain optimisation, and digital infrastructure. • Scaled global paid social marketing budgets consistently and profitably, synchronising campaigns with PR to drive high-intent traffic and brand awareness. • Spearheaded frontend and backend UX engineering using CSS and Liquid, balancing premium aesthetics with powerful conversion tools to maximise customer lifetime value. • Developed and executed a global DTC distribution framework that successfully penetrated new international markets and expanded the brand’s footprint. • Audited, negotiated, and implemented strategic SaaS partnerships, delivering measurable reductions in operational costs and increased net profitability. • Managed cross-functional workflows between marketing and supply chain logistics to align inventory with digital demand, minimising stockouts and maximising fulfilment efficiency.
Founded and led a streetwear enterprise from concept to scalable DTC operation, bridging strong brand identity with high-performance e-commerce mechanics and growth systems. • Engineered and executed global DTC growth strategy, partnering with creative and operations teams to scale profitable customer acquisition while preserving authentic streetwear culture and aesthetics. • Scaled paid social marketing budgets across key platforms, synchronising campaigns with brand storytelling and PR to drive high-intent traffic and expand community reach. • Spearheaded frontend and backend UX engineering using CSS and Liquid, creating high-converting digital experiences that balanced bold streetwear design with frictionless shopping journeys. • Developed and executed international market expansion frameworks, successfully penetrating new territories and building a global customer base. • Audited, negotiated, and implemented strategic SaaS partnerships that reduced operational costs and improved net profitability. • Managed cross-functional workflows between marketing, supply chain, and logistics to align inventory velocity with real-time digital demand, minimising stockouts and maximising fulfilment efficiency. Business now acquired.