Lahore, Punjab, Pakistan
With an MBA in Marketing and over two decade's of experience in Telecommunication, E-Commerce and DTH Sector.More than 15 years of work experience in Telecom industry encompassing Sales & Distribution Management and Channel programs. Proven successful record in Indirect Sales through Franchise & Retail, Direct Sales, Corporate sales, Mobile Financial Services and Multi tier sales channel management.
1) Planning on implementation of company sales strategies 2) Strategies to develop nationwide In-Direct (Distribution and Retail channel) and Direct Channel (Corporate team and Direct Sales) 3) Conducting periodical meeting with external partners for business analysis and future progress 4) Cluster base area identification across Pakistan for distribution setup 5) Distributors onboarding 6) Preparing Sales team structure and their KPIs 7) Channel training program 8) Sales Team onboarding 9) Managing overall sales and BTL marketing activity departments, set appropriate metrics and sales funnel management 10) Responsible for meeting and exceeding sales goals. Supervision of nationwide sales. Create, lead, and oversee a team of Sales Professionals 11) Ensuring appropriate policies to cater the profitability of business partners as well as for company 12) Ensuring that key business indicators (channel development) are reported to senior management regularly in the shape of scheduled presentations 13) Drive the development of sales strategies whilst implementation of strategies to improve the sales performance month to month within the sales team 14) Working closely with marketing department to develop, establish distribution strategies 15) Monitoring of the supply chain to ensure adequate inventory balances are held to cope with the business requirements and protect against stock outs 16) Development and “right person for the right job” policy for the nationwide sales department
1. Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results. 2. Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. 3. Implements national sales programs by developing field sales action plans. 4. Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. 5. Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand. 6. Completes national sales operational requirements by scheduling and assigning employees; following up on work results. 7. Maintains national sales staff by recruiting, selecting, orienting, and training employees. 8. Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. 9. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; etc. 10. Contributes to team effort by accomplishing related results as needed.
Taken care of Regional Commercial team that consist of Sales & Distribution, Direct Sales, Corporate Sales, Regional Marketing,Trade Marketing, Sales Operations,Mobile Financial Services & Customer Services Centers. Core Responsibility Includes: 1.Responsible for leadership and development of regional Commercial team consisting of Direct/ in-direct sales channels (Franchises & retail). 2.Create, define, and execute the Regional Commercial Strategy. 3.Ensure Commercial staff & the franchises have the tools to deliver world-class sales and customer service excellence. 4.The key outputs are to meet/exceed sales targets for both Revenue and Subscriber base to deliver in an operational efficient and productive way. 5.Responsible for overall coordination,functional management and leadership of all of sales activities of the region in accordance with commercial strategy and the business plan. 6.Responsible for working closely with HQ Commercial team i:e Sales planning & Marketing team and provide input into strategic development of the business. 7.Understand that being the member of management team of the company,essential nature of duties is to aid and to promote the management/administrative process and ensure execution strategy. 8.Provides strategic and tactical direction to team, monitor, prepare and conduct performance reviews, provide established sales objectives to team, ensure the sales team is motivated and performing to established standards. 9.Setting of sales objectives and goals both annual and monthly for the sales staff and the channel in line with the Company's business plan while ensuring regional profitability. 10.Developed a culture of knowledge sharing, learning, sharing ideas and feedback in an open and constructive way within the region to contribute to the development of a stronger and aligned customer centric organization. 11.Promote positive relations with partners, vendors, and distributors and ensure that the channel is profitable.
1.Responsible for all the sales & distribution related activities in the territory 2.ROI Management of the Franchise / Area Assignment / Territory Optimization 3.To make periodic visits to the market and ensure stock availability in the entire territory along with constant increase in market penetration of Zong products 4.Enforcing distribution policies and ensuring that the discipline is maintained 5.Supervising the ASMs, TVM, TSO,s & BDO's in management of their teams and target achievement 6.To ensure that the channel partners stay abreast with all the developments in terms of SOP's, 7.Targets and Trade Promotions 8.Responsible to induct new business channel/partner & their need in line with support plan, expected revenue growth & future plan
1.Initiated Branding drives such as shop fascia’s, wall chalking in North region 2.Daily coordination with vendors for branding 3.Responsible for POS material printing & distribution among the channel team 4.Designing & execution of sales promotional activities with consent of sales team