Zarak Khan

British American Tobacco | LUMS MBA 2020

Pakistan

About

Seeking a challenging career that utilizes my skills in my area of competence and enriches my knowledge, and gives me a chance to be part of a team that contributes towards the growth of the organization, thereby yielding the twin benefit of job satisfaction and convenient professional growth.

Experience

  • BAT (Full-time · 5 yrs 9 mos)
    • Marketing Deployment Manager - APMEA GTR
      Jan 2026 - Present · 7 mos

    • Campaign Planning Executive NC - GTR
      Mar 2025 - Dec 2025 · 10 mos

    • Marketing Deployment Executive - FMC
      Jun 2024 - Mar 2025 · 10 mos

  • Intern Digital Payments at Telenor Microfinance Bank Limited
    Jun 2019 - 2019 · -4 mos

    Project : QR Payment Mechanism for Facebook Merchants Conduct research to identify clients for the product Responsible for coordinating with product development team for testing and market readiness. Plan digital media campaign to reach out to Facebook merchants of Pakistan.

  • Zong CMPak Ltd (2 yrs 2 mos)
    • Senior Officer-Terminals
      Mar 2018 - Jul 2018 · 5 mos

      Handset Collabrations- Launched a collaboration between mobile brands (Nokia & VIVO) and CMPak, to increase 4G handsets landing on the network. New Handsets Launch- Launched "Digit" 4G feature phone for Tier 2 and Tier 3 markets. The project was focused on increasing 4G GA and conversion of exisiting 2G users in the target market.

    • Senior Officer VAS
      Apr 2017 - Mar 2018 · 1 yr

    • Officer VAS
      Jun 2016 - Mar 2018 · 1 yr 10 mos

      Responsible in assisting Mobile content based products & services, including VAS content portfolio development & content management for all delivery channels • Responsible for new product development & product management for assigned products & services. • Vendor Evaluation (RFI/RFP/RFQ) • Getting consent of all related departments for new VAS products • Coordinating with internal and/or external parties for getting the product ready for launch • Getting all testing done (UAT, FUT) including routine health checks of assigned products & services • Educating all concerned parties about the products features/functionalities • Work with all internal & external stakeholders for improving existing systems, processes & SOPs to enhance revenue & customer experience on assigned products & services • Managing 3rd Party payment & settlement process and coordinating with internal stakeholders to process the payment timely. • Responsible to create Vendor share report and share it with Finance team.

  • AM Business Development at National Examination and Evaluation Foundation
    Feb 2016 - Jun 2016 · 5 mos

    Developing negotiating strategies and positions by studying integration of new ventures with company strategies and operations; examining risks and potentials; estimating partners' needs and goals. Contributes to team efforts by accomplishing related results as needed. Preparations and participation in meetings regarding project and other concerns. Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations. Using knowledge of the market and competitors, identify and develop company's unique selling propositions and differentiators.

  • Research Intern at NUST Global Think Tank Network
    Apr 2014 - Dec 2014 · 9 mos

    • Assisted senior fellows and staff with project and program-related research and development. • Supported research projects on various on-going research activities, as directed. • Assisted in Compiling statistical reports and data summaries, including graphics and tables that portray data, for use in policy analyses, research papers and reports for senior staff. • Assisted in preparing analyses of relevant documents. • Assisted in research for different international conferences.