San Francisco Bay Area
Versatile B2B marketer with hands-on, successful experience strategizing and executing multi-channel campaigns with large cross-functional teams. Customer centric, data-driven, collaborative, curious and has a strong bias to action. Specialties: Demand generation, Account-based marketing, Working with Sales, Marketing operations, Product marketing, Content marketing, User experience, Project management
Workato is a Forbes Cloud 100 and Deloitte Fast 500, Unicorn company leading the Enterprise Automation movement.
Zendesk is a service-first CRM company that builds support, sales, and customer engagement software designed to foster better customer relationships. From large enterprises to start-ups, we believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry or ambition. Zendesk serves more than 150,000 customers across hundreds of industries in over 30 languages. Zendesk is headquartered in San Francisco, and operates 17 offices worldwide. Learn more at www.zendesk.com.
SurveyMonkey is an agile experience management company built for what’s next. We deliver intuitive, people-centric solutions that help industry leaders quickly and confidently make important decisions, take action, and achieve tangible results. We’re proud to work with decision-makers at 345,000 organizations globally.
Led Demand Generation and Marketing Operations efforts. Via channels such as emails, webinars, trade shows, events, partner marketing, website optimization.
- Drive growth through website management, signup and onboarding flow optimizations, analytics and reporting - Strategy and execution of demand generation campaigns (eg: webinars, lifecycle emails, tradeshows) - Manage paid acquisition on display and search - Oversee Workato listings on various partner marketplaces - Strategy and execution of product/feature launches, creation of marketing collaterals, product blog posts (eg: 1-pager for partners, tradeshows etc) Tools used: Mixpanel, Google Analytics, Salesforce, Marketo, Intercom, Constant Contact, Unbounce, Adroll, Google Adwords, Hotjar, Workato