St. Petersburg, Florida, United States
With 10+ years of progressive experience in E-Commerce, I have navigated a wide range of B2B and B2C functions - with a strong emphasis on Direct-to-Consumer (D2C) strategy and execution. My path has taken me from regional account ownership in Europe to North America, and ultimately into a global leadership role overseeing E-Commerce D2C strategy for Jabra’s Enterprise Division. I have had the privilege of developing my expertise within some of the most respected and innovative brands in the Consumer Electronics industry, including Sony and GN Audio’s portfolio of Jabra, SteelSeries, and BlueParrott. These brands are known for pioneering innovation across Audio, Gaming, and Professional Communications - and I have led key digital initiatives that fueled their online growth across regions. This journey has also involved strategic relocations across Europe and North America, allowing me to gain on-the-ground experience in multiple markets while building a globally minded leadership profile. In my most recent role at Jabra, my vision has been to establish a globally united commercial strategy for jabra.com under the larger Enterprise Division, grounded in the successful track record and continuous double-digit year-on-year growth achieved within the Consumer (2020–2024) and Gaming Division (2023–2024). I currently hold global revenue and full P&L ownership for jabra.com and blueparrott.com, where I set the strategic direction across internal and external stakeholders to align on demand generation plans, improve qualified traffic, drive on-site conversion, and continuously optimize the end-to-end D2C experience. This includes leading investment decisions across key growth levers such as Paid Media and Affiliate programs. In parallel, I have been leading marketplace growth across Amazon (former 1P experience with Sony, and 3P at Jabra), as well as eBay, Walmart, Target, and Newegg - implementing Certified Refurbished programs, Fulfillment initiatives (Amazon FBA), and driving digital retail expansion to reach value-focused segments. My leadership approach centers on bringing the right experts to the table - whether in Marketing, Brand Communications, or IT - and leading the direction and collaborative planning of demand generation and performance optimization initiatives to realize the commercial vision for jabra.com’s global D2C success. I believe true growth in D2C E-Commerce is achieved when every business function is aligned behind a shared vision - and it is my responsibility to bring that vision to life.
Jabra, part of GN Group, is a global leader in Audio, Video, and Collaboration solutions, serving both Consumer and Professional markets. With a strong heritage in innovation, Jabra designs intelligent headsets, earbuds, and video conferencing tools used worldwide. Following GN’s decision to exit the TW earbuds category – the core of our Consumer Division – new opportunity was created to establish a dedicated Global E-Com D2C team under the Enterprise Division. I was appointed to lead this transformation, bringing in knowledge and replicating proven global frameworks from the Consumer and Gaming categories to the Enterprise space, with the mission of establishing a scalable commercial foundation across jabra.com globally. Execution of the mission plan is currently underway, with key initiatives being rolled out across markets. • Leading strategic alignment with regional Sales VPs and the CMO to define the future role of E-Com D2C as an incremental, value-adding revenue stream within the Enterprise Division. • Driving strong collaboration with Marketing and Brand Communications teams to build demand generation plans, focusing on qualified traffic acquisition and conversion growth. • Mirroring the successful Consumer model by introducing Paid Media and Affiliate investment strategies into the Enterprise space, leveraging in-house agency structures for efficiency and scale. • Spearheading an initiative to identify leads and serve Small and Medium Business (SMB) clients through D2C as a scalable channel for light-touch B2B transactions. • Maintaining strategic alignment with the broader channel and distribution ecosystem, ensuring D2C efforts enhance rather than disrupt established partnerships and commercial frameworks.
Jabra, part of GN Group, is a global leader in Audio, Video, and Collaboration Solutions, serving both Consumer and Professional markets. In 2023, Jabra made a strategic decision to enter the Gaming industry through the acquisition of the iconic brand SteelSeries. I was appointed as E-Commerce Director for NA, expanding my remit to include full revenue and regional P&L ownership for steelseries.com, alongside jabra.com, blueparrott.com, and 3P Marketplaces across the US and Canada. I continued reporting directly to the Global VP of E-Commerce while also leading the integration of regional D2C teams across brands. • Led the merger of Jabra and SteelSeries E-Com operations, replicating the Jabra playbook to unify organizational setup, align performance tracking, and integrate workflows. • Brought on Jabra’s Affiliate agency - immediately following transition of SteelSeries responsibilities - delivering incremental revenue through performance-based partner networks. • Mirrored internal Paid Media structure by onboarding SteelSeries to Jabra’s in-house agency model – launching Paid Search/Shopping, and Meta campaigns to boost visibility and ROAS. • Drove strategic logistics alignment by consolidating warehousing and negotiating shared carrier relationships, reducing operating costs and improving overall margin. • Facilitated collaboration between Jabra and SteelSeries marketing teams to promote knowledge sharing, standardize campaign performance evaluation, and surface cross-brand best practices. • Maintained the distinct brand identity of both Jabra and SteelSeries while introducing new growth levers such as Employee Purchase and Ambassador Programs, and partnerships with Student Networks. • Served as regional commercial lead for strategic partners Salesforce, Global-E, and Rithum, ensuring alignment on performance goals, integration support, and operational execution.
Jabra, part of GN Group, is a global leader in Audio, Video, and Collaboration Solutions, serving both Consumer and Professional markets. With a strong heritage in innovation, Jabra designs intelligent headsets, earbuds, and video conferencing tools used worldwide. I stepped into this expanded leadership role to head up the NA E-Com D2C team, reporting directly to the VP of Global E-Commerce. I held full commercial responsibility for revenue growth across jabra.com, blueparrott.com and 3P Marketplace accounts across US/Canada. • Delivered +17% year-on-year revenue growth (2022 vs. 2021) across D2C and marketplace channels combined, holding full regional P&L accountability. • Directed Paid Media and Affiliate investment strategy, setting the roadmap for agency partners across Google Paid Search/Shopping, Meta Advertising, and Affiliate networks (coupon, loyalty, content portals) to drive qualified traffic and maximize ROAS. • Led strategic decisions to change service providers and improve Canadian shipping lead-times, reduce shipping costs, improving margin and conversion rate. Expanded partnerships to establish Try Before You Buy services, expand Employee Purchase Program, explore partnerships with Benefit Portals for Student/Military/Medical personnel; led cross-brand collaborations. • Transitioned Refurbished program by outsourcing in-house processes to a specialized distributor, reducing operating costs, resulting in improved profitability while accelerating inventory turnover. • Executed demand generation and optimization plans with Marketing and Brand Communication teams - focusing on traffic acquisition and achieving targeted conversion goals to meet revenue objectives. • Served as a commercial lead for strategic partners Global-E and Rithum (formerly ChannelAdvisor), overseeing performance, contract terms, and execution alignment with business objectives.
Sony is a global leader in Consumer Electronics, Gaming, and Entertainment, with a strong heritage in audio innovation. In this role, I was part of Sony UK's E-tail division, directly reporting to the Channel Head, managing direct (1P) relationship with Amazon UK. I led the commercial strategy and growth of the Wireless speakers and Voice recorder categories within the Audio Division. • Drove 26% revenue growth (2016–2020) for wireless speakers and voice recorders by launching new models, introducing Certified Refurbished products, and maximizing peak sales events like Prime Day and Black Friday. • Led an external agency for Amazon Marketing Services (AMS), setting commercial goals to improve campaign performance, search visibility, and incremental sales growth. • Improved content quality across 100+ ASINs with A+ enhancements and brand store updates, resulting in stronger discoverability and conversion rates. • Strengthened operational execution by improving Lost-Buy-Box ratio via price monitoring and 3P clean-up; and improving On-Time-Delivery ratio by lead-time improvements with new logistics carriers. • Led cross-functional collaboration with Product Marketing, Logistics, and HQ teams to align on strategy, optimize execution, and enhance performance across the Amazon 1P channel.
Sony is a global leader in Consumer Electronics, Gaming, and Entertainment. I was part of the Logistics & Supply Chain Division within Sales Business Operations, directly reporting to the Head of Logistics. Our team was dedicated to supporting Amazon’s 1P direct business across Europe, with a focus on improving operational efficiency, and setting direction for our 3PL partner in charge of Sony's European distribution hub in Tilburg, the Netherlands. • Managed outbound logistics disputes with Amazon (1P), resolving 500+ delivery discrepancy cases annually - including shortages, over‑deliveries, and damages - and cutting open claims by 35%. • Reported KPIs (on‑time delivery, damage/loss ratio) to senior leadership, driving carrier changes that improved on‑time performance to 99.7% • Streamlined returns for customer refusals in coordination with the 3PL, trimming turnaround time by 15%. • Supported stock corrections and inbound claim investigations across Amazon’s intercompany flow, boosting inventory accuracy and reducing reconciliation delays. • Served as the primary logistics liaison for Amazon escalations, collaborating with carriers and service providers to enhance delivery reliability and reduce exceptions.
The United Nations High Commissioner for Refugees (UNHCR) is a global organization mandated to lead and coordinate international action to protect refugees and resolve refugee problems worldwide. I served as a voluntary intern in UNHCR's Procurement Service for six months, contributing to various operational tasks in the Core Relief Items (CRI) team. My key responsibilities and achievements include: • Managed CRI purchase orders and invoices, ensuring accurate and timely processing to support team operations. • Assisted in preparing tender documents and evaluating bids, streamlining procurement processes for relief items. • Supported the CRI Suppliers' Conference, handling supplier queries and ensuring smooth coordination during the event. • Contributed to the creation of databases and analysis of CRI order data, aiding in data-driven decision-making. • Helped chair Goods Section meetings, facilitating discussions and preparing detailed minutes for distribution. • During this internship, I studied humanitarian procurement processes based on UN principles and developed recommendations for improvement, which formed the basis of my bachelor's thesis research.
Viacom International Media Networks, a division of global entertainment leader Viacom (now Paramount), is home to iconic brands such as MTV, Nickelodeon, and Comedy Central. Its Budapest-based Financial Shared Service Center (SSC) supported regional accounting and reporting across European markets. I contributed to the Accounts Receivable Department by supporting billing operations and assisting with system implementation initiatives across partner accounts. • Processed and followed up on partner invoice billing, ensuring timely reconciliation and documentation • Participated in cash collection efforts, coordinating with internal finance teams and external partners • Supported barter-related billing for North Cluster markets, contributing to contract tracking accuracy • Assisted in SAP testing and implementation during a regional ERP system enhancement
Skyphone is a regional online retailer specializing in Consumer Electronics, with a strong focus on mobile phones from industry leading brands Apple, Samsung, Motorola, and Sony. The company operates a localized E-Commerce platform serving customers across Hungary. This internship marked my first hands-on experience in E-Commerce, building on the academic foundations of my university studies in International Business & Commerce. It introduced me to the core functions of Online Retail, Customer Service, and Logistics Coordination. • Updated website content, product information, images, and promotional offers to maintain a compelling and accurate storefront • Handled customer inquiries via email and phone, ensuring timely resolution and maintaining high satisfaction levels • Processed returns and refund requests, contributing to smooth and efficient reverse logistics workflows • Coordinated delivery logistics and served as a point of contact between the webshop and courier partners