Dubai, United Arab Emirates
I am a seasoned Digital Marketing Manager with over eight years of leadership experience across various industries. Recognized for demonstrating a natural aptitude for devising and implementing advanced strategies in SEO, SEM, ASO, Social Media, Email Marketing, and Content Strategy, I have a verifiable history of contributing directly to business growth and market expansion throughout my career. As such, I have consistently exceeded performance goals and am adept at driving successful campaigns with minimal resource expenditure. Professional focal points include team and operations leadership, digital marketing expertise, tech tools and solutions, strategic planning, and data-driven decision-making.
• Champion digital marketing initiatives across a diverse portfolio, including American Hospital Dubai, Ishraq Hospitality, Unimed Medical Equipment, StayWell Pharmacies, Al Mulla Travel and Tourism, and Al Futtaim Health. • Drive the development and execution of comprehensive SEM and SEO strategies to enhance performance. • Augment website functionality and user experience through advanced CMS management and digital techniques. • Generate comprehensive performance reports and communicate strategies effectively to stakeholders. • Integrate emerging technologies and foster a culture of continuous improvement. Key Achievements: • Generated up to 150,000 leads in a year with a 68% conversion rate, marking a significant improvement from 52% the previous year over all the group. • Achieved up to 950,000 initiated calls, leading to a 40% increase in call volume.
• Managed all digital marketing initiatives while collaborating with designers, developers, and content writers. • Oversaw CMS technical elements to ensure optimal functionality across corporate and subsidiary websites. • Teamed closely with the Head of Marketing, Head of Operations, and Customer Experience Manager to align strategies and resolve issues. • Executed campaigns on Google Ads and social media platforms, monitoring performance against ROI and KPIs. • Analyzed demographic data to refine targeting, enhance relevance, and boost conversion rates. • Advised on digital advertising best practices, stayed updated on industry trends, and integrated new technologies. Key Achievements: • Attained a return on ad spend (ROAS) that was 37 times the investment in Google Ads. • Recognized for successfully increasing leads by 61%, and improved the conversion rate from 12% to 54%. • Achieved up to 400,000 initiated calls, resulting in a 39% increase in total landing calls at the call center.
• Championed lead generation through such tech solutions as Google AdWords, Snapchat, Facebook, and Instagram. • Analyzed campaign performance while designing and executing comprehensive social media strategies; this included • optimization and content creation duties. • Assumed responsibility for developing and implementing landing pages for lead generation purposes.
• Joined with clients like the General Directorate of Residency and Foreigners Affairs Dubai and Dubai Police to support marketing initiatives and achieve successful project outcomes. • Managed stakeholder engagement, ensuring clear communication and transparent reporting on campaign results. • Carried out multi-channel marketing strategies across social media platforms, boosting both brand visibility and project sales. •Pioneered a number of consulting projects, including Oman Vision 2020-2040, consistently delivering high-quality outcomes.