Chicago, Illinois, United States
I believe ability is always the key in the business world. I am a results-oriented marketer who aims to help people and company grow using my analytical and communication skills. I have 3+ years of experience in data analytics, marketing and consulting. I graduated from Wake Forest University studying Economics & Communication double Major with Mathematical Statistics minor. My ambition for career development is to apply both analytical and communication skills to drive excellent business performance in the data-driven economy. I enjoy to transfer 2D ideas to 4D materials, products and marketing campaigns.
• Collaborated with Data Manager to document key data sources, systems, and outputs for shared data knowledge across teams. • Developed user-friendly dashboards and reports to enhance data consumption and usability. • Identified and addressed data quality issues, ensuring accurate and timely insights for marketing initiatives.
Co-founded an E-learning platform, and led a team of 4 for teaching K-7 kids English using interactive self-designed curriculum based on principles of project-based leaning(PBL) and socio-emotional learning(SEL), focusing on child development
Our team at Prudential embarked on a mission to create an integrated marketing communications (IMC) solution by conducting thorough brand audits for both PGIM and Prudential, employing a diverse toolkit of theories and frameworks, both quantitative and qualitative. Our goal was to identify strengths and areas for improvement in the B2B marketing funnel. This endeavor culminated in a presentation titled "Harmonizing Success: Empowering Prudential and PGIM by stepping on their common ground," where we showcased actionable recommendations across brand marketing, ease of business optimization, and long-term success. Additionally, we conducted an internal communication gap analysis and compared it with competitor efforts. Presented to senior management from 30+ departments across Prudential and PGIM, including the CMO of PGIM.Our team at Prudential embarked on a mission to create an integrated marketing communications (IMC) solution by conducting thorough brand audits for both PGIM and Prudential, employing a diverse toolkit of theories and frameworks, both quantitative and qualitative. Our goal was to identify strengths and areas for improvement in the B2B marketing funnel. This endeavor culminated in a presentation titled "Harmonizing Success: Empowering Prudential and PGIM by stepping on their common ground," where we showcased actionable recommendations across brand marketing, ease of business optimization, and long-term success. Additionally, we conducted an internal communication gap analysis and compared it with competitor efforts. Presented to senior management from 30+ departments across Prudential and PGIM, including the CMO of PGIM.
IC is a global network of aspiring and professional Consultants, who want to make a positive impact on the world. -Sustainability vision for Safari Trekking Company in Kilimanjaro, Tanzania. 2023
Revitalized the branding and digital marketing for the local non-profit for higher education in Lake County, IL. • Built 6-month media plan and launch roadmap, increasing website traffic by 200% in the first 3 months • Performed marketing analytics and data visualization by analyzing 10K+ survey data powered by Qualtrics • Redesigned website prototype to expand UCLC’s service capabilities, including homepage, navigation bar, and 40+ landing pages, resulting in reduced bounce rate by 50% within 3 months • Optimized strategic communications across owned, shared, and paid media channel to improve brand visibility and SEO ranking • Ensured timely delivery of marketing initiatives by managing project timelines and streamlining internal communication