Lahore District, Punjab, Pakistan
I'm a Lahore-based multidisciplinary Creative Specialist with 9+ years of experience in visual design, brand development, and strategic campaign execution. With a minimalist yet impactful design philosophy, I help brands translate ideas into cohesive identities that resonate with their audiences and drive results. My expertise spans fashion, FMCG, lifestyle, and digital-first startups—delivering visually consistent campaigns and scalable brand systems. From crafting identities from the ground up to revitalizing established brands, I bring a unique blend of aesthetic sensibility, strategic thinking, and a deep understanding of consumer culture. I’ve led multi-platform projects for labels like Anaya by Kiran Chaudhry, The Westral, Seran, Cross Stitch, Ayesha Shoaib Malik, Cakes & Bakes, and more — ensuring each touchpoint reflects design excellence and business purpose. Whether managing teams or hands-on designing, I balance creativity with clarity to shape brand experiences that connect and convert. Let’s connect if you want to build a brand presence that stands out — elegant, intentional, and built to last. Core Expertise: Brand Identity, Creative Direction, Visual Design Systems, Cross-Platform Campaigns, Social Media Strategy, Storytelling, Food Styling, and Packaging.
Lead design strategy across multiple fashion and retail clients. Supervise complete creative lifecycle from concept to execution. Ensure brand consistency across all digital and print channels.
- Partnered with brands on positioning and visual identity. - Provided creative consultation for digital growth campaigns. - Developed and executed cross-platform content strategies. - Led brand identity redesigns and refreshes. - Created high-impact visuals for digital marketing. - Optimized creative assets for performance-driven campaigns. - Coordinated with cross-functional teams to ensure project alignment. - Conducted market research to inform creative decisions.
Created trend-driven visual content with a strong emphasis on market relevance and aesthetic cohesion. Delivered brand-aligned campaign visuals for social media platforms, ensuring alignment with brand identity, campaign objectives, and audience behavior across formats and touchpoints.
Directed the narrative development and visual language for new projects and product launches, ensuring each campaign communicated a compelling, consistent story that aligned with the brand’s voice and positioning. - Oversaw brand storytelling for new project launch campaigns - Delivered high-impact visual campaigns and creative briefs - Coordinated with production and photography teams
Designed high-performance marketing collateral. Managed visual design for branding and digital content.