Zainab Fatima Bokhari

People, Culture & Ops Leader | Talent Spotter | Team Builder | Trainer | Technical Recruiter | Branding | M.Phil Leadership & Management Studies - M.Sc International Business & Sustainability | SI Scholar & Gold Medalist

Dubai, United Arab Emirates

About

With over 6 years of Experience in HR, Sales and Operations - I thrive in dynamic, high-growth environments, championing employee well-being, strategic workforce planning, and performance-driven cultures. Academically, I hold an M.Phil. in Leadership & Management and an M.Sc. in International Business. I’ve published on HR diversity, Leadership, and Social Responsibility— I am passionate for continuous learning and innovation in the Business sphere.

Experience

  • Account Executive at WeLearn
    Jun 2025 - Present · 1 yr 1 mo

    - Driving growth at WeLearn by building strategic partnerships and delivering tailored solutions. - Managing client relationships from onboarding through expansion to ensure long-term success. - Edtech acquisitions —identifying, qualifying, and onboarding educational content creators and influencers.

  • Co-Founder at Square
    Jan 2025 - Present · 1 yr 6 mos

    -Leading vision, fundraising, and strategic partnerships to scale Square Bots — autonomous, sustainable delivery robots for Nordic cities. -Overseeing go-to-market, grants, and municipal collaborations to pilot and launch AI-powered sidewalk mobility. -Driving innovation at the intersection of logistics, robotics, and climate action - collaborating in business development, climate impact, and scaling sustainable mobility in the Nordic region.

  • Tekrowe Digital (Full-time · 2 yrs 9 mos)
    • People, Culture & Operations Leader
      Jun 2022 - Sep 2024 · 2 yrs 4 mos

      - Created and implemented performance management and learning programs for 50+ employees—introducing an integrated appraisal system and tailored training modules—which led to a 20% increase in performance ratings. - Spearheaded full-cycle recruitment for diverse technical and non-technical roles, implementing advanced sourcing strategies and effective employer branding to boost talent quality and reduce time-to-hire. - Partnered strategically with C-Suite to shape and execute holistic HR policies—driving succession planning, workforce optimization, and positive organizational culture aligned with overarching business goals.

    • HR Manager
      Jan 2022 - Jul 2022 · 7 mos

      - Designed and implemented HR policies, frameworks, and strategic initiatives, partnering with leadership to address talent needs, recruitment, retention, and succession planning. - Managed compensation and benefits, developed learning and development programs, and oversaw performance appraisals to drive high performance and nurture a positive work environment. - Maintained up-to-date knowledge of HR best practices, built strong employee relations, and organized events to boost morale, productivity, and retention.

  • Associate, Advisory and Strategy at Reenergia
    Jul 2021 - Dec 2021 · 6 mos

    - Led cross-functional project management, overseeing scheduling, deliverables, and timely execution. - Handled client relations through proactive communication, proposal support, and consultative guidance. - Assisted HR processes and team coordination, including proofreading documents, preparing presentations, and supporting management efforts.

  • LangSpire (Islamabad)
    • Account Manager
      Apr 2019 - Nov 2019 · 8 mos

      - Served as the primary liaison for client accounts, cultivating trust-based relationships, providing strategic guidance to key stakeholders, and ensuring consistently high customer satisfaction. - Negotiated contracts and closed global agreements, optimizing profitability while overseeing timely, successful service delivery aligned with each client’s objectives. - Expanded business with existing clients by identifying improvement areas, collaborating with sales teams to capitalize on growth opportunities, and resolving escalations to meet or surpass sales quotas.

    • Outbound Sales Specialist
      Oct 2018 - Apr 2019 · 7 mos

      - Conducted proactive market research—including competitor trends and emerging opportunities—while maintaining a dynamic sales pipeline for UK, US, and European markets. - Executed high-volume outbound calls and service demonstrations, meeting monthly sales targets and delivering exceptional client engagement through regular follow-ups. - Built and updated comprehensive client databases, consolidating existing accounts and establishing new leads to drive business development initiatives and boost revenue.