Zainab Fatima

Social Media and Marketing Assistant at Inverex Global

Dubai, United Arab Emirates

About

Versatile and results-oriented professional with expertise in technical content writing, email marketing, business operations, social media management, and HR. Experienced in creating clear, well-organized documentation, running effective email campaigns, and managing recruitment and employee relations. Skilled in improving business processes and supporting organisational goals through practical, data-driven approaches along with a good understanding of the latest technology. Proven ability to optimise performance, streamline operations, and collaborate effectively with cross-functional teams. Strong focus on communication, problem-solving, and achieving measurable results.

Experience

  • Marketing Manager at Inverex Global
    Mar 2026 - Present · 5 mos

  • Operations Manager at Cake Shop
    Dec 2023 - Nov 2024 · 1 yr

    Complete outlet management from customer services to order acceptance and delivery. Manage inventory of bakery items for cakes, desserts, and the cafe for smooth operation. Tracking and responding to email queries and orders for customers and fulfilling them on time. Take care of the sales and manage expenses at the shop. Responsible for the orders in hand and completion at the right time. Scheduling of staff for weekly duties and planning for the shop.

  • Marketing Intern at ECOSUN
    Jan 2024 - Jun 2024 · 6 mos

    Assisted in developing marketing strategies to promote solar products and services. Conducted market research to identify potential customers and industry trends. Managed customer inquiries, provided product information, and supported sales efforts. Created promotional content for social media handles and email campaigns.

  • Human Resources Marketing Manager at PadhoBadho
    Dec 2021 - Sep 2022 · 10 mos

    Managed the full recruitment cycle using LinkedIn and Indeed, sourcing and onboarding talent aligned with the company’s mission. Developed and implemented HR policies and training programs via Learning Management Systems (LMS), fostering a positive work culture and supporting employee development in the e-learning sector. Led performance management processes, including appraisals and feedback sessions, to ensure employee goals aligned with the company’s objectives in the e-learning industry. Assisted in planning and executing marketing campaigns and initiatives. Created marketing materials, including social media content and newsletters. Monitored and analyzed campaign performance metrics for insights.

  • Web Content Writer at Mdeez E-Commerce Solutions
    May 2022 - Aug 2022 · 4 mos