London, England, United Kingdom
From a young age, I discovered the power of communication. I realised that the ability to connect with anyone, at any time, is a skill that can open doors and create opportunities. This realisation has been a guiding force throughout my life and career. As I pursued my studies and eventually a career in marketing, I found the perfect outlet for my passion for communication. Marketing allowed me to harness this natural talent in creative and strategic ways. It became clear to me that effective communication is at the heart of any successful marketing campaign, business strategy, or brand story. My journey in marketing has been driven by a genuine love for the field. I thrive on crafting messages that resonate, developing strategies that drive results, and building connections that matter. This passion, combined with my dedication and excitement, fuels my work and helps me excel in my role. At Eximium, I channel my skills and enthusiasm into creating innovative marketing strategies that elevate our brand and support our clients' success. Whether it’s through compelling storytelling, data-driven insights, or collaborative teamwork, I am committed to making a meaningful impact.
Leading the intersection of marketing & sales to drive growth for Eximium across EU markets. - Own the full go-to-market strategy: from positioning to pipeline generation - Align marketing efforts directly with sales targets - Build and execute campaigns targeting founders & C-level in tech startups - Drive inbound & outbound strategies to generate high-quality leads - Collaborate closely with leadership on expansion (Belgium, UK, Morocco) - Optimise conversion across the funnel: awareness → deal closed
- Defined brand positioning as a go-to talent partner for startups & scale-ups - Led content strategy (LinkedIn-first) to increase visibility and engagement - Managed social media, content, and employer branding initiatives - Supported business development through targeted campaigns & messaging - Worked closely with the team to strengthen personal branding on LinkedIn - Contributed to inbound strategy bringing both clients & talent
Content creation (posts, visuals, campaigns) Managing social media and improving engagement Conducted market research to refine targeting and messaging Branding and positioning initiatives
Led marketing strategy and execution for multiple client accounts in an agency environment. - Managed end-to-end social media strategies for different brands - Oversaw content creation, planning, and campaign execution - Worked directly with clients to align marketing with business goals - Analysed performance and optimised campaigns for engagement & growth - Balanced multiple projects in a fast-paced agency setup - Managed team